In this session...
The days of programmatic as the new, but unproven technology are behind us. Given rapid adoption and technological advancements, the industry has moved from its first stage of achieving scale to a new era of programmatic sophistication. What will the next wave of innovation bring? How do we unleash programmatic’s transformative power to capture its full potential promise? Industry experts will explore programmatic's future and the opportunities for buyers and sellers across new screens, formats and business models.
