In this session...
Jamie Oliver is joined on stage by some of the world's biggest YouTubers to discuss their experiences creating content for a YouTube audience. The panel will focus on the creators' journey of the panelists, and how each YouTuber has worked for and with brands in the past while retaining authenticity for the digital generation.
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Since the launch of Jamie Oliver's Food Tube
channel in January 2013, Jamie has clocked up over 1M subscribers and
57M views for his fun, informative food community, he has been
outspoken in his support of a more direct, creative relationship with
the audience and has debated the future of traditional broadcasting
and the role of brands as commissioners of content. This session
promises to be a lively, entertaining and honest discussion with some
of the biggest characters from the smallest screens.
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