In this session...
Storytelling hasn't been an advertising or digital agency preserve for a long time. There is no debate on who owns the story, only on who has adapted their business model in the most effective way to deliver truly integrated real-time, digital experiences for consumers.
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This conversation focuses on how advertisers, media agencies and publishers are partnering together, to become more nimble and creative to tell ever better stories that connect the brand to consumers. A great story teller doesn't just know great stories – they know their audience and how to tell them.
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