In this session...
Agencies, data providers and ad tech vendors all have ideas on how they can help brands understand cross-device advertising, yet at a fundamental level, these third party companies have difficulty understanding the brand themselves.
Whether determining the best way to maintain trust with the consumer, integrating advertising with other company initiatives, or looking at measurement and attribution, internal brand advertisers often have a different lens of the world than their partners, and this can lead to a disconnect that impacts the bottom line.
In this panel, some of the largest brands in the world will speak about both the promise and problems of connecting with consumers across devices and screens. Hear details on who they are partnering with to solve these issues, how those decisions are made and how they measure and assess key performance metrics.
