Events: LATAM 2019 | Calendar / Advertising Week

9:00 ^AM

Global Keynote Series: Claudia Romo Edelman in Conversation with Gabriela Frias

COLOüRs Keynote Stage

The global keynote series kicks off each morning with inspirational insights from around the world.

Claudia Gonzalez Edelman Founder, We Are All Human

Gabriela Frias Business Anchor, CNN en Español

Claudia Gonzalez Edelman

Gabriela Frias

9:30 ^AM

Global Keynote Series: Be Afraid. Be Very Afraid. But Do it.

COLOüRs Keynote Stage

In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.

Fernando Machado Global CMO, Burger King

Fernando Machado

10:15 ^AM

Global Keynote Series: Innovation for Tomorrow: Enabling What’s Next

COLOüRs Keynote Stage

With several emerging technologies furthering the advancement of immersive experiences in advertising, the creative possibilities for marketers are endless. Join Verizon Media’s Ryan Soutter for a journey through the new reality of XR and how to prepare for the fourth industrial revolution as we approach the 5G era.

Ryan Soutter Director of Sales Engineering, Americas, Verizon Media

Ryan Soutter

10:15 ^AM

Screen Addiction and Attention Deficit: Confessions of a Storyteller

Verizon Media Stage

With a tenfold growth in screen time consumption in the last ten years, it is not a surprise if you haven’t had the time to stop and ask yourself what are you buying: eyeballs or attention.
Is there a difference?
The answer to this question may just be the first step into driving media effectiveness.
With mobile capturing twice the attention than TV and the cost for attention at an all time high, we have to rethink storytelling as we know it and transform fragmentation into long-term value for your brand

Lara Krumholz VP Latin America, DynAdmic

Valerie Behr Head Of Sales Latin America, DynAdmic

Mauricio Sabogal Chairman DAN Media Latam, Dentsu Aegis Network, Dentsu

Jorge Chavez MD Latam, Reprise & Cadreon, Cadreon

Myrialdekh Delgado Luna Gerente de Marketing, Liverpool MX

Ricardo Perez Baez IMC Global Marketing Communications Director, GRUPO BIMBO

Andres Azpilicueta Chief Digital Officer, Publicis Media

Stephania Fincatti Customer Acquisition and Retention , Walmart

Lara Krumholz

Valerie Behr

10:45 ^AM

Global Keynote Series: A Culture of Commerce

COLOüRs Keynote Stage

The new consumer has infinite ways to communicate. They share intent across voice and visual search, while hyper-personalized experiences are the norm. Are new consumer behaviors shaping technology, or is technology shaping them? While foot traffic in-store continues to decline globally, how are brands creating new commerce experiences for their consumers?

Misty Locke Global Chief Marketing Officer, iProspect

Jesus Valdelamar Director of Strategic Planning & Marketing Communications , Diageo

David Diaz Director Massive Consumption, Mercado Libre

Santiago Nettle Marketing Director MU Northern Cone, Beiersdorf

Claudia Acosta Armas CMO, Domino's Pizza

Misty Locke

Jesus Valdelamar

11:00 ^AM

Digital influence in Mexico and LATAM Diego Plaza, Managing Director FCO Group

Verizon Media Stage

Un análisis al momento actual y futuro de la industria, el pensamiento de las marcas en sus estrategias de Influence marketing, tendencias en el desempeño de los lideres digitales, verticales de mayor crecimiento en el consumo y creación de contenidos y retos en la relación y reglas entre los players de la industria para un mejor ecosistema de negocios.

DIEGO PLAZA MANAGING DIRECTOR, FCO GROUP & ELIOT MEDIA

DIEGO PLAZA

11:30 ^AM

Storytelling How is Luxury Communication Reinvented?

Heineken Stage @ IMAX

Karla Martínez de Salas, Editorial Director of Vogue Mexico and Latin America, together with special guests and experts on the subject, will talk about how luxury brands are reinventing their communication and storytelling, using disruptive, more identifiable methods with society.

Andrea Artigas Managing Director, Tiffany & Co. Mexico

Ernesto Moncada Creative Director, The Welcome Branding Group

Karla Martinez De Salas Editorial Director , Vogue Mexico & Latin America

Salvador Suarez Partner, Co-founder CEO, Good Rebels

Carlos Salcido Chief Marketing Officer, El Palacio de Hierro

Andrea Artigas

Ernesto Moncada

11:30 ^AM

Data Skilled Build: Growing Your Programmatic Footprint Through Data & Partnerships

COLOüRs Oval Room

Programmatic ad buying has become the lifeblood of digital and mobile advertising. In 2019, an estimated 65% of all global ad spend in digital media will be invested programmatically. With the digital ecosystem exponentially growing, it’s more crucial now than ever for marketers and brands to partner with the right programmatic and data partner that has trusted experience within your target markets and audiences. Corporations that treat offline and online data as a central, integral business component will positively benefit from programmatic advertising initiatives. This panel will demonstrate the important steps and considerations to make when expanding programmatic bandwidth, and how to properly evaluate the appropriate third-party solution provider to successfully achieve your marketing goals.

Christiane De Carvalho Senior Director, Global Data & Partnerships, Acxiom

Christina Zalpa Senior Account Executive, The Trade Desk

Christiane De Carvalho

Christina Zalpa

12:00 ^PM

I'm Changing the World and You?

Verizon Media Stage

Coming soon.

Fernando Ortiz Monasterio , VIAVERDE

Fernando Ortiz Monasterio

12:10 ^PM

Data The Mexican Consumer: 2020

COLOüRs Oval Room

At the threshold of a new decade, we know with certainty that Mexican consumers of 2020 will not follow the lines of behavior that have been easily predicted just a few months ago. A simple and fascinating task is to dilute the guidelines of the multipolar and the groups that make up this unique consumer society.

Ana Gabriela Alcalá

Claudio Flores Vicepresidente y Socio, LEXIA Insights Solutions

Gabriela de la Riva

Omar Estrada

Ricardo Barrueta

Ana Gabriela Alcalá

Claudio Flores

12:10 ^PM

Storytelling Innovation Meets Creativity: How to Maximize Media Effectiveness

Heineken Stage @ IMAX

A decade ago we entered a mobile-centric era that allowed us to touch, shoot and record.
We are now reinventing the way to engage with people, enabling them to interact in new ways. Discover major brands who partner with Teads to disrupt the way we engage with the audience.

Bertrand Cocallemen Global Creative Director, Teads

Bertrand Cocallemen

12:40 ^PM

AI Leadership AI The basics of the truth and noise

Verizon Media Stage

We are surrounded by hysteria about the future of Artificial Intelligence and Robotics.
There is hysteria about how powerful they will become, how quickly, and there is hysteria about what they will do to jobs.
C-Level is confused and doesn't quite know who to listen to, what to believe and how to use AI leadership in times of Marketing hardship.
In this session, Lucio Ribeiro, an MIT certified AI marketing practitioner will explain the deadly sins of prediction the future of AI.
This is not a technical session, it's a basic lesson for C-Level and Executives interested in separating the truth from the noise.

Lucio Ribeiro Managing Director, Online Circle Digital

Lucio Ribeiro

1:00 ^PM

Data View from the Top: TV & Entertainment Industry Panel

COLOüRs Oval Room

This panel of leading television and entertainment executives will discuss the future of the video business as it continues to grow and reach new heights. What kind of content is being produced today? How is the business evolving? How can addressable TV affect measurement and advertising? What new opportunities for branded content and show formats can we expect in the years to come?

Enrique R. Martínez Chairman of the Board , Latin American Multichannel Advertising Council

Carlos Martínez President, FOX Networks Group, Latin America

Klaudia Bermudez-Key Senior Vice President and General Manager, NBC Universal International Networks, Latin America

Ricardo Debén Executive Vice President and Managing Director, AMCNI - Latin America

Alexander Marin EVP of International Networks & Distribution for Latin America, the Caribbean, and Canada , Sony Pictures Television

Fernando Medin President & General Manager, Discovery Networks, Latin America / US Hispanic

Eduardo Ruiz President and General Manager , A+E Networks Latin America

Laura Perez VP Affiliate Sales and Content Distribution for Latin America, Viacom International Media Networks

Tomás Yankelevich EVP & Chief Content Officer General Entertainment, Turner Latin America

Enrique R. Martínez

Carlos Martínez

1:00 ^PM

Storytelling Energy Management: Efficiency and Productivity Techniques

Heineken Stage @ IMAX

How do you use your energy in your daily life? Efficiency, productivity and ideas arise when we are in a creative flow. In this state is where we are relaxed, perceptive and open to receive information. In this conference we will discover the most powerful secrets of energy to unleash your creative potential and be more productive in your daily and work life.

This experience is a celebration of the Advertising community in which we will explore a deep connection through play, fun and self-care dynamics to connect with your creativity.

Karina Velasco Author & speaker, Yorgasmic

Karina Velasco

1:30 ^PM

Innovation In Retail: How to reach and delight your customer.

Verizon Media Stage

A panel discussion about the current and future opportunities in online and brick & mortar retail in LATAM.
Featuring senior executives that have worked at Google, Samsung, Clinique, Tiffany’s, Oracle & IV.AI tackling the benefits and challenges in the modern LATAM market.

Vince Lynch CEO, IV.AI

Daniela Zamudio Marketing and Communications, TIFFANY & Co.

Claudia Contreras Marketing Director IM and CMO, Samsung Electronics Mexico

Alejandra Espinosa Senior Marketing Manager, Clinique

Francisco Brito Chief Product Officer, IV.AI

Vince Lynch

Daniela Zamudio

1:40 ^PM

The Golden Rules of Marketing

Heineken Stage @ IMAX

How do you create a brand that stays in the hearts and minds of consumer, embraces an authentic purpose and makes a real difference rather than just a statement?
As creative partner for fashion brand Diesel, Bruno will reveal how to create a relationship that produces the most effective creative output.
With campaigns including Haute Couture, Go with The Fake that saw a Canal Street pop-up selling seemingly counterfeit ‘Deisel’ items during New York Fashion Week and most recently, Be A Follower, the talk will uncover how the brand has delivered consistently on its vision of celebrating imperfections and going against conformity.

2:10 ^PM

Artificial Intelligence Applied to Digital Advertising - Case Studies

Verizon Media Stage

This talk will explain in simple terms what artificial intelligence is and how companies can benefit from these advances in the digital advertising ecosystem.

Xaxis is a pioneer in the application of AI in the field and has been developing its automated optimization platform, Copilot, for more than 3 years. Copilot is 100% supported by the progress of the AI and applies this through programmatic media purchasing, taking full advantage of the variety of audiences and available inventory, to achieve the real business objectives of its customers.

Juan Moronvelez President - LATAM, Xaxis

Juan Moronvelez

2:10 ^PM

Data Data Driven Creative

COLOüRs Oval Room

Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. In 2019, the gap between creativity and data continues to shrink. This panel will explain how to send the right message to your target audience and how to get there.

Edson Noyola Chief Motivational Officer, Founder, Tlapalería de Ideas

Fernando Vega Social Solutions Manager, Latin America, ComScore

Gonzalo Figares MD & VP LATAM, Ogury

Karen Caulfield Group Vice President, Global Data Products, Acxiom

Edson Noyola

Fernando Vega

2:45 ^PM

Storytelling Content Marketing & SEO: Partners for the Creation of Audiences for Brands

Heineken Stage @ IMAX

In this talk the assistants will be able to understand the most important concepts on how to develop a content marketing strategy and its clear relation with the organic positioning of the contents (SEO). It is clear that brands should think of becoming publishers with the aim of having their own audiences and this point is essential to achieve it.

Juan Carlos Samper Co-Founder and CEO, We Are Content

Juan Carlos Samper

3:00 ^PM

Data User-First Web

COLOüRs Oval Room

Become obsessed with creating delightful Mobile experiences for your current and future costumers, understand the latest trends to win in Mobile and the technology that makes it possible. Make your mobile sites instant, intuitive, helpful and capable. In other words, stop building pages and start creating experiences.

Deb Reyes Head of Product, Solutions & Analytics - SPLatam, Google

Deb Reyes

3:00 ^PM

Mobile Commerce in a Snap

Verizon Media Stage

Mobile has become an increasingly integral part of the customer journey. From pricing research to product browsing to native commerce, mobile's role is critical to driving consideration and purchase. Learn how to engage an audience of mobile savvy shoppers using our new formats and tools that make it easy for advertisers to create immersive and effective shopping experiences on Snapchat.

Carolina Arguelles Head of AR Monetization Product Strategy, Snap, Inc

Carolina Arguelles

3:25 ^PM

Storytelling The Agency of The Future

Heineken Stage @ IMAX

This is a period of uncertainty for advertising agencies. In order to survive agencies must evolve and distinguish themselves from others. What does the future look like? Will agencies cease to exist or take on a new form? Join this panel of leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies.

Cristian Rocha Founding Partner and CCO , Made

Héctor Fernández CEO, VMLY&R México

Luis Gaitán Executive Creative Director - Latam, Uber

Manuel Camacho Bustillo CEO and Co-Founder, La Doble Vida

Pepe Montalvo Founder and CEO, Agencia Montalvo

Sebastian Arrechedera Creative Chairman - Mexico City, mcgarrybowen

Cristian Rocha

Héctor Fernández

3:40 ^PM

Data How to Harness the Data Explosion to Connect with Customers Like Never Before

COLOüRs Oval Room

The volume of data being generated across consumer touchpoints continues to grow geometrically. Over 17MB every second for every person on Earth by 2020! But to make this relevant for marketing, we must invest in not only understanding the consumer, but in respecting the consumer. That’s hard work – most data today goes to waste, and consumers and governments are becoming more vocal about privacy concerns and protective policies around the world.

Dan Rosenberg CMSO, MediaMath

Dan Rosenberg

3:45 ^PM

Advertising Beyond Borders: Cross Media / Cross Channel / Cross Platform

Verizon Media Stage

The localization of global ad content is one of the fastest-growing trends in the advertising industry. As local companies grow, more diverse content is required to effectively communicate across channels and markets, and brands find the need to use their assets across borders to increase speed to market, gain competitive advantage, increase efficiency and better manage their communication channels.

Juan Pablo Munevar Director of Strategy and Business Development, Adstream

Gabriel Rosillo Head of Marketing, Despegar.com

Hector Zamudio Digital Manager, Nissan Latam

Juan Pablo Munevar

Gabriel Rosillo

4:30 ^PM

Data Searching for Trust

COLOüRs Oval Room

The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven both by a continued disparity in access to technology based on socio-economic factors, and by personal experiences and cultural nuances. In today’s hyper-sensitive media landscape, how should brands and publishers address this gap and navigate the notion of truth and authenticity? If we are to derive one truth from the digital economy it is this: trust is not an issue, it is the issue.

With 88% of marketers making trust in their brand a priority for 2019, Ruth Stubbs shares how brands, publishers, technologists and consumers are all navigating the new trust equation. This conversation tackles issues around brand ethics, data safety, and how we understand the link between trust in brands and the consumer’s role on the market.

Ruth Stubbs President, iProspect

Ruth Stubbs

4:30 ^PM

Messenger: Connect with your Customers

Verizon Media Stage

Businesses are seeing value in connecting privately with customers via Messenger. In this Spotlight session, you will explore how to get started with Messenger as a destination by learning how to build your business’ presence, message customers at scale, and drive discovery and re-engagement through advertising.

Rafael Maximo Blueprint Training Lead, Facebook

Rafael Maximo

4:30 ^PM

Ten Techtonic Trends: 128 Cannes Lions Later, Here's What I Know Today

Heineken Stage @ IMAX

From the impact of augmented reality and voice technology on user behavior to the reasons data-driven creative is key to solving the escalating need for content, this is a practical view into the roadmap of the world’s largest and most awarded creative production partner. Hear what trends are happening now, near and the future trends that will be next.

Wesley ter Haar Executive Director, Media Monks, S4 Capital Group

Wesley ter Haar

5:10 ^PM

Storytelling Show Me the Money: Proving ROI in Sports Sponsorship

Heineken Stage @ IMAX

The latest solutions and approaches in sports and event sponsorship have shown promising and valuable results. Brands are able to determine the effectiveness and outcome of their sponsor spending, while having the ability to analyze these results and strengthen their methods. Join this panel led by Rodrigo Morales of Wasserman as they discuss the challenges in today’s sponsorship ecosystem and how to produce a significant ROI.

Adriana Briz Director of Licensing and Merchandising , Club América

Eridany Vazquez de la Cerda Sr. Manager Regional Sponsorship and Events , Huawei

Rodrigo Morales Vice President, LATAM, Wasserman

Rogelio Roa VP Commercial, Club Puebla

Adriana Briz

Eridany Vazquez de la Cerda

5:15 ^PM

#StartWithThem

COLOüRs Keynote Stage

Grounding moments and provoking actions are lead by people that, instead of saying “look at me”, say “look at this”... those that say “This must change” and pave the path that other joins. In this keynote, Sarah and 4 special guests talk about the power of people and the importance of starting every conversation with them. Paola (@WeraKuri), Pedro (@pkumamoto), Rafa (@RafaelPoulain) and Vampipe (@vampipe) tell us how each made an impact by connecting with what people find important, funny and inspiring.

Sarah Personette Vice President, Global Client Solutions for Twitter , Twitter

Rafael Poulain Historian / Storyteller

Pedro Kumamoto Independent Politician

Paola Kuri Gender equality activist

Vampipe Creator

Sarah Personette

Rafael Poulain

5:30 ^PM

AWConnects: Networking Cocktails

Papalote Museo del Niño

Come have a drink and network with fellow Delegates at a cocktail party following the day's thought leadership program.

5:30 ^PM

Diego Boneta in a Deep Conversation presented by Ciel

Verizon Media Stage

Actor, recording-artist and producer Diego Boneta is a rising star in the international scene. His accomplishments and impact across cultures and geographies and several media (film, TV, OTT, music streaming) are a good example of the versatility that performers will require in the future.

Diego Boneta Actor, Singer & Producer

Oscar Uriel Film Critic/ TV Presenter/ Film and Theatre Producer

Diego Boneta

Oscar Uriel

6:30 ^PM

Storytelling The New Storymakers

Heineken Stage @ IMAX

An up close and personal conversation with the Creatives , Producers & Actors that are shaping the new era of content development across mutiple platforms. Hosted and moderated by COLOüRS & CMX, we will reflect on upcoming opportunities and the new role for Brands in this environment.

Diego Boneta Actor, Singer & Producer

Manolo Cardona Actor & Producer

Oscar Uriel Film Critic/ TV Presenter/ Film and Theatre Producer

Sergio Pizzolante Film & TV Executive Producer & Agent

Guillermo Giménez y Brotons Integrated Marketing Communications Director, Coca-Cola

Pablo Cruz Productor Ejecutivo, Owner Canana

Billy Rovzar Producer, Writer, Entrepreneur, Content Creator, Lemon Studios

Manolo Cardona

8:00 ^PM

Discovery Awards & Opening Cocktails

Papalote Museo del Niño

The Discovery Awards recognize and celebrate the innovation and creativity of the best branded content solutions that achieve a greater connection with consumers and impressive results in their campaigns.

An Internal Editorial Board determines the projects to participate in this edition of the Discovery Awards, which will be evaluated by a select group of personalities from the creative and marketing industry with the support of the most important publicity recognition institution of the world: AMAP, who will designate the winners through their own methodology.

Invitation only + Platinum Delegates

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COLOüRs Oval Room

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