In this session...
In this talk the assistants will be able to understand the most important concepts on how to develop a content marketing strategy and its clear relation with the organic positioning of the contents (SEO). It is clear that brands should think of becoming publishers with the aim of having their own audiences and this point is essential to achieve it.
What You'll Learn from This Session...
- Understand what are the stages necessary to develop an effective content strategy
- The participant will understand what conditions each piece of content must have in order for the SEO to be effective.
- What are the content distribution platforms
- How can a content strategy be measured