Events: Europe 2019 | Calendar / Advertising Week

9:15 ^AM

Influencer Influence Across Platforms

Story Crafters Stage 3

Discover the future of influencer marketing with a panel of experts discussing the latest platforms, content and technology.

Adam Field Head of Global Fan Engagement, Chelsea FC

Andrew Canter Global CEO , BCMA

Emily Young Head of UK, Takumi

James Duffield Senior Creative Producer, Twitch

William Soulier CEO and Co-Founder, Model Village

Adam Field

Andrew Canter

9:30 ^AM

Brand Innovation The Power Of Sponsorship

Ad Shapers Stage 4

Hear how one of Britain’s greatest brands has partnered with AEG to transcend culture forever.

Charles Vallance Founder and Chairman, VCCP

Nina Bibby Chief Marketing Officer, O2 UK

Paul Samuels EVP, Global Partnerships, AEG

Charles Vallance

Nina Bibby

9:30 ^AM

Attract a Wider Talent Pool by Becoming More Neurodiverse Friendly

Workshop Stage 7

Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. The panel will discuss measures businesses can implement to be better placed to attract neurodiverse talent.

Akama Ediomi-Davies Director, Global Solutions, Xaxis

Laura Chamberlain Managing Director, Now Advertising

Lucy Hobbs Founder, The Future is ND

Wayne Deakin Executive Creative Director, Huge London

Kate Burnett MD of DMA Talent, DMA

Matthew Trerise Autism consultant - training and liaison lead, NHS Bristol Autism Spectrum Service

Akama Ediomi-Davies

Laura Chamberlain

12:30 ^PM

Brand Innovation Building Highly Successful Branded Entertainment Properties with Talent

Ad Shapers Stage 4

With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) - what are the key components that make them a success?

TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as campaigns with Vodafone, P&O Cruises, Suzuki, M&S and others.

Chris Maples ,

Ant Middleton TV Star & Best-Selling Author

Paul Tremain Joint Head of Mediacom Beyond Advertising, MediaCom

Maryam Hamizadeh Head of Live, YMU Group

Leon Harlow Director of Brands, YMU Group

Chris Maples

Ant Middleton

4:20 ^PM

Influencer How To Make Viral Content For Generation Z

Story Crafters Stage 3

‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.

Hannah Anderson Director of Social & Creative, Media Chain

Lucinda Granton Project Management Graduate, Iceland

Hannah Anderson

Lucinda Granton

9:15 ^AM

Leadership Monopolies: Should we be Worried?

Ad Shapers Stage 4

Today’s tech giants are more like countries than companies. It’s not just the vast resources at their disposal, but these multinationals also encompass a constitution, a cabinet, a foreign policy, an annual budget and even social policy – with a sphere of influence that can impact the average consumer and the state.

Simon Reed Commercial Director, Kelkoo Group

Andy Hart C-Suite Business Consultant, Lightharted Holdings

Julia Hobsbawm OBE Founder, Editorial Intelligence

Jessica Butcher MBE Co-Founder, Tick, Blippar

Simon Reed

Andy Hart

1:00 ^PM

Leadership The Changing Man Lifting the Lid on Changing Male Perspectives

Ad Shapers Stage 4

What does manliness, masculinity and machismo mean in 2019? How has marketing to men and the portrayal of men in today’s society changed and is there still more to do to shift the dialogue beyond dusty stereotypes? Join CALM (Campaign Against Living Miserably) in conversation with a panel of experts to discuss changing male perspectives.

Cherie Cunningham Head of Marketing, Dave TV / UKTV

Fernando Desouches Managing Director, New Macho

Martin Robinson Editor, CEO, The Book of Man

Matt Hiscock Vice President , Harry's

Simon Gunning CEO, Campaign Against Living Miserably (CALM)

Cherie Cunningham

Fernando Desouches

1:40 ^PM

AdTech Unlocking the Promise of In-App Advertising

Tech Stars Stage 2

While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.

Emma Newman Vice President, UK, PubMatic

Greg Carroll Head of EMEA, Activision Blizzard Media

Milton Elias Head of Platforms & Innovation , News UK

Andrew Hayward-Wright Head of Programmatic Solutions , Guardian News & Media

Julius Carboni Trading Director, Affiperf

Emma Newman

Greg Carroll

2:40 ^PM

Leadership Clients Going Direct to Production Companies: What You Need to Know to Make A Success Of It

Ad Shapers Stage 4

Many advertisers are keen to engage production companies direct but how do they choose the right one, how do they manage the process and what can we learn from the experiences of advertisers already working in this way?

Barnaby Spurrier Partner, Tomboy Films

Danny Fleet Co-Founder, Watchable

Marta Bobic Executive Producer, CANADA London

Nicola Kenney Global Executive Producer, Rankin

Steve Davies CEO , Advertising Producers Association

Barnaby Spurrier

Danny Fleet

3:15 ^PM

Creativity: The Secret Sauce To Profitability

Impact Makers Stage 1

Rankin and Benny Higgins, two global titans, talk creativity, leadership and how they navigate the fast-changing marketing landscape in pursuit of growth with Suki Thompson.
Rankin: Award-winning international photographer, publisher (Hunger, Dazed) film director and founder of The Full Service agency.
Benny Higgins: Head of The Scottish National Investment Bank, chairman of Buccleuch and previous CEO Tesco Bank.
Suki Thompson: Executive Director Xeim, Centaur Media, Co-Founder and Chair Oystercatchers.

Rankin Founder, Rankin Group

Benny Higgins Strategic Adviser, The Scottish National Investment Bank

Suki Thompson Executive Director, Xeim

Rankin

Benny Higgins

3:30 ^PM

AdTech Modernising Programmatic Video

Tech Stars Stage 2

The video advertising industry is in its early stages of maturity. In order for media companies to truly capitalise on their content, the infrastructure and strategy around programmatic advertising need to modernize and adapt to support video's unique needs. Join a panel of voices from leading marketing, media, and technology companies to discuss both the opportunity and hurdles that face this burgeoning segment.

Lucinda Southern UK Senior Reporter, Digiday

Brian Rifkin Co-Founder & Head of Strategic Partnerships , JW Player

Dino Myers-Lamptey Managing Director, MullenLowe MediaHub

Eric Korsh Head of Studio, Jellysmack

Rob Gabel Founder & CEO, Tubular

Lucinda Southern

Brian Rifkin

3:30 ^PM

Media, Sports & Entertainment The Resurgence of F1: Building an Innovative Sports & Entertainment Platform

Story Crafters Stage 3

With new ownership, F1 has reinvented itself as the most technologically advanced, global sports & entertainment platform there is. Before the take-over by Liberty Media, F1 was perceived as champagne fuelled, unattainable lifestyle.

This session will explore the rapid evolution of F1 with perspectives from F1, an F1 team as well as a leading sponsor. What’s the vision for the future and what role can it play for brands and partners?

Hans Erik Tuijt Director of Global Sponsorships, Heineken

Oliver Hughes Head of Marketing, Red Bull Racing

Yath Gangakumaran Director of Corporate Strategy and Business Development, Formula 1®

Hans Erik Tuijt

Oliver Hughes

4:15 ^PM

In Conversation with HuffPost’s Lydia Polgreen and Sadiq Khan

Impact Makers Stage 1

The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.

Sadiq Khan Mayor, London

Lydia Polgreen Editor in Chief, HuffPost

Sadiq Khan

Lydia Polgreen

4:20 ^PM

Media, Sports & Entertainment Amplifying Brands with Music

Story Crafters Stage 3

Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.

Finn Russell Cobb Head of Creative Development & Partnerships, Paradise London

Ronnie Traynor Artist Manager & Partner, Various Artists Management

Nick Jekyll Creative Director, Paradise London

Jennifer Hills SVP, Strategic Marketing & Partnerships, Universal Music Group

Suzanne Bayliss Brand & Marketing Director, Vision Nine

Finn Russell Cobb

Ronnie Traynor

4:30 ^PM

Leadership Going Global – A Growth Strategy

Ad Shapers Stage 4

Taking a business global requires a deep understanding of target markets, the current state of the market and its trends, as well as, its competitors and its disrupters. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.

This has been a topic of conversation at AWEurope for the last four years and we will continue to build on it with agency leaders from around the globe.

Ronald Urbach Chairman, Davis & Gilbert LLP

Charles Fallon Partner, SI Partners

Jason Harris President/CEO, Mekanism

Bianca Best Managing Director of BLINK and Strategic Partnerships, MediaCom

Barbara Sołtysińska Co-Founder & CEO, indaHash

Ronald Urbach

Charles Fallon

8:00 ^AM

Activision Blizzard Media Leadership Breakfast: The New Entertainment Game

Ronnie Scott's Jazz Club

Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?

Open to Super + Platinum Delegates & By Invitation

Greg Carroll Head of EMEA, Activision Blizzard Media

James Fearn Global Client Managing Director, Spark Foundry

Bethan Fallon Vice President of Marketing, European Theatrical, Warner Bros Pictures International

Meredith Worrilow Barrett Global Head of Partner Research, Activision Blizzard Media

Danny Hopwood President Digital Display, OMG EMEA

James Fearn

10:15 ^AM

The Creative Economy

Impact Makers Stage 1

Tristram Hunt, the Director of the V&A sits down for a fireside chat discussing a range of passion points, from exploring the role of British museums and art in the age of fake news, to technological disruption. In this session he will also explore how the V&A is changing, as well as spotlighting the creative economy.

Edie Lush Co-Host, Global Goalscast, Author, Communications Trainer, Executive Editor, Hub Culture

Tristram Hunt Director, The VIctoria and Albert Museum

Edie Lush

Tristram Hunt

12:15 ^PM

Microsoft Culture + Commerce Luncheon - Supporting diverse homegrown talent

Fortnum & Mason Piccadilly

In the face of Brexit, our industry in the UK must now adapt, to ensure this critical supply of talent is in no way restricted, and our focus on homegrown diverse talent from the UK will become even more important.

Hear from our esteemed panel who will highlight existing programmes and discuss the ambitions and the essential role our whole industry must take to invest in a more diverse domestic workforce.

Ravleen Beeston Head of Sales Bing Ads UK, Microsoft

Tina Aird Head of UK Marketing, Bing Ads UK, Microsoft

Stephen Woodford Chief Executive, Advertising Association

Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft, Microsoft

Karen Fraser MBE Director of Credos & AA Head of Strategy, Advertising Association

Alex Goat CEO, Livity

Su-Mei Thompson Chief Executive, Media Trust

Ravleen Beeston

Tina Aird

12:30 ^PM

Future of Retail The Next Tech Titans

Tech Stars Stage 2

Meet the brightest emerging British entrepreneurs who are making a fortune by changing the world. Discover all about Lyst, the global fashion search engine, how to gain insight at the point of purchase and how people actually buy and use your products across the world.

Harry de Quetteville Technology special correspondent, The Telegraph

Jose Ojeda COO, Lyst

Georgina Nelson CEO and Founder, TruRating

Norval Scott Head of Communications, Streetbees

Harry de Quetteville

Jose Ojeda

1:30 ^PM

Collaboration Models Joint Ventures: A New Agency Model

Ad Shapers Stage 4

The story of how two would-be competitors left their ego's at the door to build a bespoke model of sports marketing model spanning strategy, creative, social and partnerships.

This new, mission-oriented model is designed around principles of being agile, entrepreneurial and above all, an ability to embrace change; all factors our experience has taught us that the great marketers of today are looking for.

Could this collaborative model of working be a blueprint for future success in the industry?

Louise Johnson CEO, Fuse

Simon Dent Founder, Dark Horses

Keir Mather Founder, Neon Bridge

Louise Johnson

Simon Dent

3:30 ^PM

Collaboration Models Collaborators Unite!

Ad Shapers Stage 4

Customer experience is the new battleground; and it’s clear that delighting customers with hyper- relevant, authentic experiences requires new levels of collaboration across a brand’s internal teams
and ecosystems. How can brand leaders champion change to rewire their organizations for a customer- first mindset? Uncover insights on how smarter collaboration models are driving success.

Alistair Maccallum Chief Executive Officer, m/Six

Kate Howe Chief Growth Officer , Dentsu Aegis Network, UK and Ireland & Chair, Gyro

Lisa Targett General Manager, TRIBE

Sharon Whale CEO, OLIVER UK

Alistair Maccallum

Kate Howe

3:30 ^PM

Future of Retail Revolution in retail: Snapchat helps brands navigate retail’s hottest trends

Tech Stars Stage 2

Marketers from Lego, Depop and more join Snapchat’s Hannah St Paul to explore some of the latest trends igniting the retail sector. Hype, immediacy and AR are all on the agenda as we take a look at some of the most exciting innovations in this fast-moving category.

Hannah St Paul Head of Client Partnerships, Retail, Snap Inc.

Lea Sandell Global Social Media Innovation Lead, LEGO

Antoine Nussenbaum , Felix Capital

Yoann Pavy , Depop

Hannah St Paul

Lea Sandell

9:30 ^AM

MarTech Martech Unlocked - Demystifying CDPs

Tech Stars Stage 2

Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise, and

Martin Kihn SVP Product Strategy, Salesforce

Martin Kihn

10:15 ^AM

Marketing Academy Boot Camp: Welcome intro from Sherilyn Shackell, Founder & CEO of The Marketing Academy

Impact Makers Stage 1

10:30 ^AM

MarTech Advertising in the Intelligent Era

Tech Stars Stage 2

Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.

Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.

Andrew Shebbeare Co-Founder & Chairman, Essence

Emily Henderson Head of Media, EMEA, Google

Andrew Shebbeare

Emily Henderson

12:30 ^PM

Creativity & Design Are Women's Voices Being Heard? The Case for Supporting Fiction by Women

Ad Shapers Stage 4

The Women’s Prize for Fiction was set up in 1996 to celebrate excellence, originality and accessibility in writing by women across the world. Join decision makers from the publishing world as well as the Prize's sponsor partners Diageo, Fremantle and NatWest to discuss the power and importance of celebrating women's voices through sponsorship.

Anne Nosko Marketing Director, Baileys, Diageo

Joanna Prior Managing Director. Penguin General Books, Penguin Random House

Laura Barlow Head of Large Corporate and Institutional Banking, NatWest

Samantha Glynne VP Branded Entertainment , Fremantle

Anne Nosko

Joanna Prior

1:30 ^PM

MarTech LBB x Dept: How to become the fastest growing agency in the world

Tech Stars Stage 2

From the merging of creativity, technology and data, to working across borders in multi-disciplined teams, Dimi will share the secrets of the international success of Dept and how to deliver global results with the speed, agility and feel of a local, flexible agency. Hear how an agency can grow from 100 people in 1 market, to 1200 people in 11 markets in just three years. In this engaging interview, Laura Swinton, Editor in Chief at Little Black Book, will ask CEO Dimi Albers how Dept is reinventing the agency model.

Dimi Albers CEO, Dept

Laura Swinton Editor in Chief and MD, Little Black Book

Dimi Albers

Laura Swinton

2:30 ^PM

MarTech Crush Video Campaigns: Facebook & Instagram

Tech Stars Stage 2

Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.

Alex Collmer Founder and CEO, VidMob

Julien Decot Director of Marketing Partnerships, EMEA, Facebook

Alex Collmer

Julien Decot

3:30 ^PM

Creativity & Design Celebrating Risk: Empire and Picturehouse in Conversation

Ad Shapers Stage 4

As Empire and Picturehouse celebrate their joint 30th Birthday, Terri White (Editor in Chief, Empire) and Clare Binns (Joint Managing Director, Picturehouse Cinemas) will be joined by Oscar winning producer Mia Bays and BAFTA winning producer Stephen Woolley to discuss the importance of breaking rules in the industry.

Terri White Editor-In-Chief, Empire, Bauer Media

Clare Binns Joint Managing Director, Picturehouse Cinemas

Mia Bays Producer, Sundance: London

Francine Stock Presenter, The Film Programme

Stephen Woolley Producer, Number 9 Films

Terri White

Clare Binns

4:20 ^PM

Future of Media Power of Local

Story Crafters Stage 3

For decades London has been the centre of the UK advertising universe. But are things changing? Has London lost its ability to talk effectively to the rest of the country? Then again, could it ever? With more adlanders now working outside of London than inside, is there power in local? And what does the future of nation-wide advertising look like?

Alex Ayin Commercial Director, Media Chain

Nicky Unsworth CEO, BJL Group

Rebecca Stewart Senior Reporter, The Drum

Simon Crunden Managing Director, Republic of Media

Alex Ayin

Nicky Unsworth

4:30 ^PM

Creativity & Design The Creative Carousel

Ad Shapers Stage 4

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

Angus Mackinnon Group Creative Director, Poke

Benedict Buckland Creative Services Director, Raconteur

Dedé Laurentino CCO, Ogilvy

Harsh Kapadia Executive Creative Director, VMLY&R

Kate Murphy Creative Director, Lucky Generals

Angus Mackinnon

Benedict Buckland

Impact Makers

Tech Stars

Story Crafters

Ad Shapers

By The Numbers

Workshop Stage

Fortnum & Mason

Picturehouse

Ronnie Scott's

Scala

South Africa House

Live Stage

The AllBright

AdTech

Presented byAdobe Advertising Cloud

Artificial Intelligence

Brand Innovation

Presented byOpenX

Collaboration Models

Content

Creativity & Design

Future of Media

Future of Retail

Influencer

Presented byThe Fifth

Leadership

MarTech

Media, Sports & Entertainment

People-Based Marketing

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