In this session...
Join the change-agents, rebels, doers and dreamers, driving for EQUITY during this high energy, visceral and artistically provocative event!
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The secret of success in our industry lies in remarkable narratives that emotionally grip audiences and take them on a journey that can be scary, inspiring, humorous, heart-wrenching – but always entertaining.
In the last year, the most popular movies were “Star Wars: The Last Jedi,” “Beauty and the Beast” and “Wonder Woman”. Each was led by a strong female protagonist, a first in the history of movies.
In the world of advertising, we have seen the power of the Always “Like A Girl” campaign and State Street's “Fearless Girl” which set new standards on incorporating gender equality to brand-building.
What does it take to create a winning ad or a blockbuster hit in the age of #MeToo? Hear from industry luminaries and brand champions in the business of creating originals – video content, advertising and the ideas that just might change our world!
PRESENTED by P&G Alumni New York & EQUITY Project For All
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What You'll Learn from This Session...
- Harness the power of storytelling to grow your brands, cultivate your organizational culture, and accelerate your career
- Learn how to navigate corporate politics, process and culture as you position yourself as a high-potential leader
- Be ready to be challenged, provoked and inspired on how to build strong brands that take a stand on equality
Impact Makers