Joe Pantigoso

Joe Pantigoso is a brand expert with a track record for delivering growth goals for global brands.

Currently, Joe’s Senior Director, Global Brand at SAP, a leading enterprise software company. Joe’s responsible for employee brand education and enablement across SAP. SAP is #17 on BrandZ’s top global brands list, having grown 23% in brand value since the previous report.

Previously, he was at global brand consultancy Landor where, as Managing Director, Joe led his office to become one of the fastest growing in the firm's international network. Earlier in his career, at JWT, a global advertising firm, he led the development of sales-driving, award-winning global campaigns for leading brands.

Joe earned his undergraduate degree at Duke University and his Masters in Strategic Communications at Columbia University. He teaches about brand at Columbia, where he’s on the faculty, and mentors start-ups at Cornell Tech and SAP’s Foundry. He lives with his wife and teenage daughters in NY.