Events: Europe 2016 | Calendar / Advertising Week

8:00 ^AM

The Guardian Leadership Breakfast: The Value of Creativity in a Data Driven World

Ronnie Scott's Jazz Club

The battle for digital attention has never been fiercer.

Join the Guardian’s CEO David Pemsel and an all star panel from across the media, platform and creative landscape including, Anna Bateson , ex YouTube and now senior client, Steve Hatch, Facebook, Tracy De Groose, Denstu Aegis and David Kolbusz, Droga5, as we debate the role and value of the creative idea in the digital world.

Anna Bateson Director of Digital, Charlotte Tilbury Beauty

Tracy De Groose CEO, UK & Ireland, Dentsu Aegis Network

Steve Hatch Director, EMEA, Facebook

David Kolbusz Chief Creative Officer, Droga5

Anna Bateson

Tracy De Groose

9:00 ^AM

Wired Women

ITV Stage

A 360 view from the top on the industry's most pressing challenges and areas of opportunity. These connected, leading luminaries set the stage for the Week.

Nadine Young Global Head of Strategy, Blue 449

Emma Barnett Women's Editor, The Telegraph

Susan Credle Global Chief Creative Officer, FCB

Pippa Glucklich co-CEO , Starcom MediaVest Group UK

Mel Scott CRO, Mail Brands UK

Cilla Snowball Group Chairman & Group CEO, AMVBBDO

Nadine Young

Emma Barnett

9:15 ^AM

Mobile Ad Blocking: A New Deal or a Modern Day Protection Racket?

The Guardian Stage

This session promises to be a lively debate with senior leaders and influencers in digital advertising going head to head with representatives from across the industry.

Guy Phillipson Chief Executive, IAB UK

Richard Eyre Chairman, Internet Advertising Bureau UK

Tim Gentry Global Revenue Director, Guardian News & Media

Alexander Hanff Privacy Consultant, Think Privacy

Sarah Mansfield VP Global Media Europe and Americas, Unilever

Sue Unerman Chief Strategy Officer, MediaCom

Ben Williams Ops & Comms Manager, Ad Block Plus

Guy Phillipson

Richard Eyre

9:15 ^AM

Talent Upping Your Elvis: Leading for a Creative Culture

Getty Images Stage

How to Lead a Creative Culture:
Learn how to access and listen to your subconscious and embed an innovative DNA into your business. Jim Lusty's larger than life impact comes from his wealth of knowledge and his energising and playful style. Prepare to leave feeling more creative, inspired and ready to make change.

Marie-Claire Barker Chief Global Talent Officer, MEC

Jim Lusty Partner, Upping Your Elvis

Marie-Claire Barker

Jim Lusty

10:00 ^AM

Evolution or Revolution 2016

ITV Stage

Media is rapidly evolving in today’s tech-driven eco-system shattering business models and creating new challenges and opportunities for growth. IPG Chairman and CEO, Michael Roth, sits down with Fast Company Editor, Bob Safian. Subsequently, Roth headlines an extraordinary group of industry leaders who are on the front lines of re-invention.

Bob Safian Editor, Managing Director, Fast Company

Michael Roth Chairman & Chief Executive Officer, Interpublic Group

Manuel Rivera CEO, Groupo Expansion

Justin Byam Shaw Chairman, ESI Media

Sarah Hewson Presenter, Sky

Bob Safian

Michael Roth

10:00 ^AM

Agency The Art of Storytelling

IPA Stage

Josh Krichefski in conversation with award-winning screenwriter Abi Morgan (Brick Lane, The Iron Lady, Shame, Suffragette) on pitching with Spielberg, scripting for Streep and storytelling with McQueen. Morgan and Krichefski will discuss how storytelling wins hearts and builds brands.

Josh Krichefski CEO, MediaCom UK

Abi Morgan Playwright & Screenwriter

Josh Krichefski

Abi Morgan

10:15 ^AM

Talent Growing Your Most Creative Talent via Unorthodox Outlets

Getty Images Stage

Giving an employee time and space (and a bit of money) to work with a violence prevention nonprofit in Kenya? A menstrual pad manufacturer in Rwanda? A fortification bar in India? Grant Tudor, the founder of a global nonprofit incubated at his employer, shares what thinking differently about talent development could look like.

Marie-Claire Barker Chief Global Talent Officer, MEC

Grant Tudor Founder, Populist

Grant Tudor

10:15 ^AM

Mobile The Death of the Wild West: Putting the Consumer First in the Ad Block Debate

The Guardian Stage

Marketers, agency reps and publishers delve into the consumer side of ad blocking, examining implications for publishers, and best practices for 2016 and beyond.

Jason Kint CEO, Digital Content Next

Chris Duncan Chief Customer Officer, News UK

Brendan Eich President and CEO, Brave Software

Dr. Johnny Ryan Head of Ecosystem, PageFair

Raegan MacDonald Senior EU Policy Manager, Mozilla

Jason Kint

Chris Duncan

10:30 ^AM

Emotion and Immersion

The Sun Studio

In a world of multi-screening and continuous partial attention this session will examine the changing role of cinema and explore the creative power and unique potential of The Big Screen.

Camilla Harrison CEO Partner, Anomaly

Hoss Ghonouie Marketing Director, Everyman Cinemas

Mike Hope-Milne Enterprise Director, Pearl & Dean

Camilla Harrison

Hoss Ghonouie

11:00 ^AM

Mobile Who Goes There? Adding Context to Location Marketing

The Guardian Stage

It’s easy to guess why the location marketing trend gained momentum so quickly. Advertising budgets are more efficient when marketers are able to target the audience best positioned to become customers—people nearby.
However, location marketing is often oversimplified. In order to make marketing truly powerful, context is required. Not just where, but who, and why, and how…
In this session, Waze leads a discussion on the various approaches to location marketing; revealing what works, and where the industry is headed.

Finlay Clark Head of UK Sales, Waze

Thomas Guignard Regional Manager for Waze Ads, EMEA and APAC, Waze

Natasha Byrne Digital Strategist, UM London

Laurent Dagas Strategic Planning, Renault

Finlay Clark

Thomas Guignard

11:00 ^AM

Talent Life or Death Listening

Getty Images Stage

What can a hostage negotiator teach professional communicators about the art of persuasion? When lives depend on your ability to listen and communicate effectively, you quickly become an expert in influencing others. Hostage & crisis negotiation relies on listening to and identifying the values, beliefs and motivations of others in order to ethically impact the choices they make. In an industry that is all about communication, what can we learn from someone whose words can have extreme consequences?

Richard Mullender Former hostage negotiator, Mullender's

Richard Mullender

11:00 ^AM

What it takes to win in the digital economy

ITV Stage

In the digital economy the future belongs to the fast and the pace of change is getting faster.

These forces of change demand creativity, bravery and a commitment to structural innovation to succeed. Those who don't will be left behind.

At the heart of the digital economy are technologies, platforms and services that have revolutionised and empowered how people connect and interact with each other and brands. The two most powerful forces to do this have been Google and Facebook.

Matt Brittin President, Google EMEA, Google

Nicola Mendelsohn CBE VP EMEA, Facebook

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Matt Brittin

Nicola Mendelsohn CBE

11:00 ^AM

Agency The Future of Our Media Industry

IPA Stage

Join award winning journalist and author Sathnam Sanghera, as he chairs a panel discussion with some of our industry’s leading stakeholders including Ed Vaizey MP and agency CEOs, Helen McRae from Mindshare and James Murphy from Adam & Eve/DDB.

Matt Braddy ex-CMO, Just Eat

Helen McRae UK CEO, Mindshare

James Murphy CEO, Adam & Eve DDB

Ed Vaizey MP & Minister of State for Culture & the Digital Economy,

Sathnam Sanghera Journalist, The Times

Matt Braddy

Helen McRae

11:30 ^AM

Start, Grow, Scale: Mentoring a Digital Scale-up

The Sun Studio

In this day and age, everyone can launch a digital business. What sets the winners apart is how they're able to scale up to meet demand. Everyone has talked up the startup for the last five years, but now it’s time to talk about scale up in the UK. What’s really necessary to go from 0 to 100 & beyond?

Gabbi Cahane Chairman, Multiple

Rose Lewis Co-founder, Collider

Guy Wieynk CEO, Western Europe, Publicis

Sarah Wood Co-Founder & Co-CEO, Unruly

Gabbi Cahane

Rose Lewis

11:45 ^AM

Mobile Mobilising the Future

The Guardian Stage

You always knew mobile was the future. You always knew the day would come when consumers and creators were connected across all screens. And you always knew your strategy, planning, and creativity would someday be upended by the mobile revolution. With 67.1% of the world’s population poised to be mobile users by 2019, ready or not, this time has undoubtedly come.

Join AOL as we explore how mobile has changed how humans live and communicate on a global scale and discuss how we are addressing the mobile revolution.

Graham Moysey Head of International, AOL

Tejal Patel Director of Consumer Engagement, Microsoft

Ben Phillips Global Head of Mobile, Mediacom

Graham Moysey

Tejal Patel

11:45 ^AM

Talent Secrets of Growth Drivers: Sitting still & being complacent is a fatal mistake

Getty Images Stage

Hear first-hand what successful Growth Drivers do in practice, from a panel of admired business leaders including Kerris Bright CMO Virgin Media, Nathan Ansell Global Director M&S Loyalty, Customer Insights & Analytics, Pete Markey CMO Post Office and Hayley Spurling Group Client and Brand VP Brand Learning.
Discover growth-ready practices you can adopt based on the global Growth Drivers Study led by Brand Learning, including interviews with more than 70 CEOs, CMOs, and business leaders.

Hayley Spurling Group Client and Brand VP, Brand Learning

Nathan Ansell Director Loyalty Customer Insights & Analytics, M&S

Kerris Bright CMO, Virgin Media

Pete Markey CMO, Post Office

Hayley Spurling

Nathan Ansell

12:00 ^PM

Facebook Creative Talks: Creativity in a Connected World

ITV Stage

Legendary science fiction writer Arthur C. Clarke once wrote that 'Any sufficiently advanced technology is indistinguishable from magic’. Now these worlds will collide at Advertising Week Europe as Facebook's Vice-President of Europe, the Middle East & Africa, Nicola Mendelsohn, meets award-winning magician Dynamo.

Nicola Mendelsohn CBE VP EMEA, Facebook

Dynamo Magician

Dynamo

12:00 ^PM

Agency Storytellers Will Rule the World

IPA Stage

Come and see some of the best content creators talk about how they would use digital out-of-home (DOOH) to tell their stories. You the audience then vote to decide who wins £100k of DOOH media to bring their ideas to life.

Julian Linley Editor-in-chief, Digital Spy, Hearst

Sam Baker Co-founder, CEO & editor,, The Pool

Gizzi Erskine British Chef & Award Winning Food Writer

Kate Thornton Founder & Editor-in-Chief, tbseen.com

Julian Linley

Sam Baker

12:15 ^PM

Grazia Culture + Commerce Luncheon in partnership with WACL

Fortnum & Mason Piccadilly

Grazia returns to Advertising Week Europe to host the kickoff Culture & Commerce Luncheon at Fortnum & Mason in partnership with WACL.

Natasha Pearlman Editor, Grazia, Bauer Media

Jayne-Anne Gadhia CBE Chief Executive Officer, Virgin Money

Dame Carolyn McCall Chief Executive Officer, easyJet Airline Company Ltd

Laura Jane Williams Author

Natasha Pearlman

Jayne-Anne Gadhia CBE

12:30 ^PM

Talent England is Creative

Getty Images Stage

Creative England presents a panel featuring cross-sector talent from the worlds of games, film and technology – ranging from the big players to the small startups. Covering topics such as the transformational power of working cross-sector, developing and sourcing diverse talent and connecting the big brands to the startups. Discover the incredible impact of England’s world-beating creative industries, and how this sector is the saviour of the country’s economy.

Caroline Norbury CEO, Creative England

Simon Riley CEO, MakerClub

Andy Wafer CEO, Pixel Toys

Cat Jones Writer/Director

Dave Shepherd Director Digital Eagles & Eagle Labs, Barclays

Caroline Norbury

Simon Riley

12:30 ^PM

Facebook & Instagram: A powerful combination

The Sun Studio

In this informative session, Adaptly and leaders from Facebook and Instagram, will explore how advertisers can leverage the strengths of the two platforms to deliver impactful business results.

Ed Couchman Head of Agency Relations, Facebook

Tim Page VP of Revenue, EMEA, Adaptly

Deborah Holloway Social Media Manager, Clarins & Clarins Fragrance Group

Ed Couchman

Tim Page

12:30 ^PM

Mobile Mobile Gaming: The Future of Entertainment

The Guardian Stage

Some of the most innovative participants in the mobile gaming sector will be exploring how mobile gaming has now become the consumer gateway for companies that seek to evolve into multi-faceted entertainment businesses of the future. We have seen several companies capitalising on their initial app success by extending their influence far beyond the touchscreen and into multiple entertainment avenues.

Mickey Elimelech Head of Marketing, Space Ape Games

Steve Wing VP, Mobile & Marketplace, International, Rubicon Project

Gonzague de Vallois SVP of Publishing, Gameloft

Mickey Elimelech

Steve Wing

12:30 ^PM

Making the Mirror: Watch the Mirror’s daily editorial conference LIVE

Academy Stage

Join Trinity Mirror Editor-in-Chief Lloyd Embley and his senior editorial team in their daily editorial conference as they decide the headlines, front page, pictures and content for tomorrow’s Daily Mirror. See how a real editorial team work, how they prioritise a story and how they react to breaking news and controversy.

Lloyd Embley Editor-in-Chief, Trinity Mirror plc

Kevin Maguire

Lloyd Embley

Kevin Maguire

1:00 ^PM

Agency Going Global: Taking Your Agency Abroad

IPA Stage

In order to survive and compete, today’s agencies are expanding their reach across the world at increasing rates. Markets in Europe, the United States, Asia, and Latin America are rapidly changing. While there are marked regional differences, there are also overarching patterns and common trends. Ronald Urbach hosts a panel of dynamic industry leaders as they discuss proven growth strategies, differences in regulatory environments, and various concerns your agency may face when driving your business on a global scale.

Ronald Urbach Chairman, Davis & Gilbert LLP

Charles Fallon Partner, SI Partners

Django Weisz Blanchetta Co-Founder & Managing Director, SuperHeroes

MJ Olaore Chief Operational Officer, Firefish

Johnny Hornby Chairman & CEO, The&Partnership

Ian Priest Global CEO, Grace Blue

Ronald Urbach

Charles Fallon

1:00 ^PM

Fast Company Royal Rumble

ITV Stage

This all-star group has been over the racecourse and offers real perspective on the balance of the tech-driven ecosystem with the timeless value of great creative, big ideas, having a real game plan and quality vs. quantity. Expect this group to agree, and disagree in this extraordinary seminar curated in partnership with Fast Company.

Bob Safian Editor, Managing Director, Fast Company

Nic Jones CRO, Vevo

Chris Satterthwaite Chief Executive, Chime Communications

Nigel Sharrocks Non-Exec. Chairman, Advisor, Angel Investor

Andria Vidler CEO, Centaur Media

Nic Jones

1:15 ^PM

Mobile The Programmatic Evolution

The Guardian Stage

How programmatic is driving the next wave of mobile advertising.

Adam Hancox , Starcom Media Vest

Jasper Jackson Assistant Media Editor, Guardian News & Media

Andy Chandler VP EMEA, Tapjoy

Than Khine Head of Programmatic, Europe, Hearst

Dora Michail Senior Director, Audience Solutions, EMEA, Yahoo

Adam Hancox

Jasper Jackson

1:15 ^PM

Talent Who Needs Celebrity Talent? Brands Do, and So Do Their Consumers.

Getty Images Stage

Brands are using celebrity talent more than ever before, and the influence of celebrity in the lives of consumers gets greater every day.
Alesha Dixon , singer and TV personality will be interviewed by Raf McDonnell from CAA, the leading entertainment and sports agency, to explore how artists feel about working with brands, and how brands and agencies can work effectively with celebrity talent to engage their audiences in more meaningful ways.

Alesha Dixon Singer and TV personality

Raf McDonnell Music Partnerships, CAA

Alesha Dixon

Raf McDonnell

1:30 ^PM

The Making of President Trump?

The Sun Studio

Justin Webb is one of the UK’s most esteemed journalists and broadcasters. Now a regular presenter of Radio 4’s flagship daily current affairs programme Today, Justin spent eight years in Washington as the BBC’s North America Editor. He’s credited as being the first journalist to ask Donald Trump if he would run for President, and he’s fresh from completing a new documentary on Trump: The People’s Billionaire. Providing a candid insight into the political rise of a unique figure – and thoughts on the potential impact of President Trump – Justin is in conversation with Radio Times editor, Ben Preston.

Ben Preston Editor, Radio Times

Justin Webb Today Programme Host, BBC Radio 4

Ben Preston

Justin Webb

2:00 ^PM

Is Digital The New Black? The Transformation Of The Fashion and Retail Businesses

ITV Stage

In the fashion and retail world, digital is turning conventional wisdom on its head. Hear Google UK’s MD Eileen Naughton and leading lights of retail including Josie Roscop, Customer Director, River Island, Ulric Jerome, CEO, Matchesfashion.com and Rachel Arthur, Founder of Fashion and Mash discuss how digital is changing the industry.

Why is the UK a hotbed for innovation? What’s the interplay between online and offline? Does online vs offline make sense any more? How do you get in the front row on search? Join us to see how your brand can be the star of the catwalk.

Josie Roscop Customer Director, River Island

Rachel Arthur Founder, Fashion and Mash

Ulric Jerome CEO, Matchesfashion.com

Eileen Naughton Managing Director, Google UK & Ireland

Josie Roscop

Rachel Arthur

2:00 ^PM

Agency Be More Human: Mindshare meets Jon Ronson

IPA Stage

Jon Ronson has spent the last few years immersing himself in the darkest side of business and media. He may be a self-described “humorous journalist”, but in his bestselling books The Psychopath Test and So You’ve Been Publicly Shamed, he offers up biting - and frightening - insights into modern human behaviour. Jon’s stories of psychopathic business practices and online shaming are funny, appalling - and a call to our industry to be more human. Jon will be in conversation with Mindshare UK CEO Helen McRae.

Helen McRae UK CEO, Mindshare

Jon Ronson Author,

Jon Ronson

2:00 ^PM

Talent Who Run the World, Girls

Getty Images Stage

IPA President, Tom Knox interviews leading women from across the creative industries to explore - in the words of Beyonce - who runs the world. How they’ve achieved success in what’s ostensibly and historically a man’s world.

What's worked, what they would do differently, and what lessons can they offer the advertising industry in reaching our target of 40% female representation, at every level including the most senior, by 2020. #maketheleap

Tom Knox President, Chairman, IPA, MullenLowe London

Harriet Vine Creative Director, Co-founder, Tatty Devine

Lauren Laverne Co-founder, Broadcaster, The Pool, BBC 6Music

Cat Lewis CEO, Executive Producer, Nine Lives Media

Tom Knox

Harriet Vine

2:00 ^PM

Cross-Screen Mobile The Cross Screen Summit

The Guardian Stage

Leading industry experts on the phenomenon and explosive growth of cross screen behaviour. This on-going, landmark shift in consumer content consumption will be examined by a best-in-class group from both sides of the Atlantic.

Dominic Mills CMA Consultant Editor, CMA

THE NEXT LEVEL OF CONNECTED CAMPAIGN

Jamie West Deputy MD, Sky Media

STORYTELLING ACROSS ALL SCREENS

Matt Elek EMEA Managing Director, VICE

CROSS SCREEN CREATIVITY

Anna Rafferty Director of Product, Content and Creative, Pottermore

Mark Boyd Co-Founder, Gravity Road

Torie Chilcott Founder, Scoota

Vasha Wallace EVP Global Acquisitions & Development, FremantleMedia

DEFINING PROGRAMMATIC TV IN AN OMNI-CHANNEL WORLD

Chris Le May SVP Europe, Emerging Markets, DataXu

CROSS SCREEN PERSPECTIVES

Emma de la Fosse Chief Creative Officer, Ogilvy & Mather Group UK

Dominic Dunne Managing Director, Drawbridge

David Fisher Head of Digital, Sky Media

Frances Ralston-Good Chief Innovation Officer, PHD UK

Dominic Mills

Jamie West

2:30 ^PM

Realising the Data Dream

The Sun Studio

Discover perspectives directly from leaders at top brands and agencies as we have an engaging discussion around seldom asked questions

Media iQ will be joined by panellists to discuss the challenges brands face when realising their data dreams.

Is data real-time enough? Are brands and agencies getting enough and accurate information? Does too much data stifle creativity? How are data and insights used to make better planning and buying decisions across platforms and lots more.

Philip Mordecai DIRECTOR, Curzon Home Cinema

Dan Clays CEO, OMD UK

Chris Duncan Chief Customer Officer, News UK

Graham Wylie Senior Director Market Development & Channels, AppNexus

Richard Dunmall Chief Revenue Officer, Media iQ Digital

Philip Mordecai

Dan Clays

2:45 ^PM

Talent ‘Jeff Brazier, The Comeback Coach’

Getty Images Stage

Join leading headhunter, psychotherapist and founder of the Lighthouse, Kathleen Saxton as she steps into the mind of This Morning presenter Jeff Brazier.

As a child Jeff lost his skipper father in the Marchioness tragedy, spent time in care and now single-handedly raises his two sons since the passing of their mother seven years ago. Jeff has come back from such publicly documented trauma with a hugely successful television career and has also embarked on a burgeoning career as a life coach.

Jeff Brazier TV Presenter, Life & Business Coach

Kathleen Saxton Founder & CEO, The Lighthouse Company

Jeff Brazier

Kathleen Saxton

3:00 ^PM

Facebook Creative Talks: Stop the Scroll

ITV Stage

We talk a lot about the revolution in technology, but we’ve seen this being paralleled by a creative renaissance of equal value. Mobile devices are driving the decade’s second great revolution in consumer communications: video. Facebook’s UK & IE Managing Director, Steve Hatch, will host a discussion with a panel of senior marketers and agency representatives, exploring creativity in a connected world, the explosion of mobile video and the implications and opportunities for brands and their agencies.

Steve Hatch Director, EMEA, Facebook

Camilla Harrison CEO, Anomaly

Johnny Spindler Chief Innovation Officer, AMV BBDO

Ian Cafferky Head of Marcomms

Claire Jerrold Head of Digital & Social, , Heineken

Steve Hatch

Camilla Harrison

3:00 ^PM

Agency From Dystopia to Utopia: How to Engage Generation K(atniss)

IPA Stage

Aged 14-21, with a distinct mindset that sets them starkly apart from first-era Millennials, Generation K (for Katniss) is the greatest challenge – and the greatest opportunity – your brand faces. To engage this generation and future-proof your business, it is essential to understand what they value, what they believe, how they behave, and just how unique they are. Meet Generation K. Learn how they’ll impact your brand, and how to capture their imagination, and their annual €150bn – and growing – EMEA purchasing power.

Noreena Hertz Academic, Economist & Author

Kate Burns BuzzFeed General Manager, Europe, BuzzFeed

Adam Mack Chief Strategy Officer, EMEA, Weber Shandwick

Noreena Hertz

Kate Burns

3:30 ^PM

Marketer's Innovation UNILEVER Mobile Disruption – DO or DIE

Getty Images Stage

Come and hear a panel of senior advertisers and Norm Johnston, Global Chief Strategy and Digital Officer (and all round digital guru) at Mindshare Worldwide discuss their view on the media world and how they are innovating and disrupting in the area of mobile and content.

Philip Bourchier O'Ferrall Head of Velocity International, SVP, Viacom International Media Networks

Sarah Mansfield VP Global Media Europe and Americas, Unilever

Norm Johnston Global Chief Strategy & Digital Officer, Mindshare WW

Philip Bourchier O'Ferrall

Sarah Mansfield

4:00 ^PM

The Independent: It’s Changing, Are You?

ITV Stage

The Independent is the first UK national newspaper to transition to a digital-only offering. The Media Show's Steve Hewlett will grill key members of the ESI Media team, alongside other guests, about the strategy and ambition behind the decision.

Christian Broughton Editor, Independent.co.uk

Zach Leonard Managing Director, Digital , ESI Media

John Rentoul Chief Political Commentator, The Independent

Scott Deutrom Chief Digital Revenue Officer, ESI Media

Hannah Fearn Editor, Independent Voices, The Independent

Roy Greenslade

Christian Broughton

Zach Leonard

4:00 ^PM

Agency The Tortoise and The Hare: The 21st Century Rules For Building Brands

IPA Stage

We’ve all got a problem: 90% of brands fail in the first year. The established rules of brand building - that we all follow – only work for the major players. New brands need to adopt different behaviours to disrupt their categories.

Join Vizeum UK’s Head of Strategy, Charlie Ebdy (winner of the IPA Excellence Diploma President’s Prize) for a new model for modern brand-building. Drawing on lessons from Uber, Amazon, and even Kim Kardashian, this session will alter all you thought you knew about branding.

Charlie Ebdy Head of Strategy, Vizeum

Charlie Ebdy

4:00 ^PM

Advertising Week Europe Academy In Partnership With The Berlin School of Creative Leadership

Academy Stage

Opening Session and Meet and Greet

Join the Berlin School of Creative Leadership and fellow attendees for a meet and greet and introductory session to the Academy.

4:15 ^PM

Marketer's Innovation BOOTS TO BARCLAYS Predictions for the Boardroom What Should You Be Pitching to the CEO?

Getty Images Stage

In the last 5 years what were the most meaningful predictions that successful brands have turned to their advantage? And what are the top predictions they need to nail in the next 5?

Using Future Foundation’s unique global forecasting analysis the panel will showcase the predictions & disruptions which - across all sectors - will deliver the most impact for our futures.

Highlights will include: Perfect Minds, Personality Algorithm, & The Consumption Continuum

Meabh Quorin Managing Director, Future Foundation

Paul Bosher Global Head of Consumer Planning and Insight, Walgreens Boots Alliance

Tim Hulbert Managing Director, Group Head of Insight & Research, Barclays

Chris Pearce CEO, TMW Unlimited

Meabh Quorin

Paul Bosher

4:30 ^PM

Mobile Economist Masters of Monetisation

The Guardian Stage

Mobile ROI and monetization in the booming areas of cross-screen, programmatic and content take center stage for our annual gathering of leading revenue producers.

Nick Blunden Managing Director, Global Client Strategy, The Economist

Yoav Arnstein Head of EMEA for Facebook Publisher Solutions, Facebook

Mascha Driessen Sr. Director Strategic Search Sales Western Europe, Bing

Richard Dunmall Chief Revenue Officer, Media iQ Digital

Jed Hartman CRO, The Washington Post

Nick Hewat Commercial Director, Guardian News & Media

Nick Blunden

Yoav Arnstein

4:30 ^PM

Virtually Real Advertising's Virtual Future

The Sun Studio

Come and make history with News UK and take part in the first UK seminar in virtual reality.

All attendees will be given a virtual reality viewer to watch a show reel, presented by The Sun’s Jamie East, of some of the best VR content produced to date.

Prior to the event: Please note that to take part in our VR experience you will need to download the littlstar app (no ‘e’) from your iOS or Android App Store.

Dominic Carter Chief Commercial Officer, News UK

Pippa Glucklich co-CEO , Starcom MediaVest Group UK

Hamish Rickman Vice President, Marketing, Virgin Atlantic

Tanya Laird Founder, Digital Jam

Richard Vincent Founder, Fundamental VR

Neil Scaife Marketing and Planning Director

Dominic Carter

Pippa Glucklich

5:00 ^PM

A Conversation with Sir Martin Sorrell

ITV Stage

WPP Chief Executive Sir Martin Sorrell returns to Advertising Week Europe.

Ian King Business Presenter , Sky News

Sir Martin Sorrell Chief Executive, S4 CAPITAL

Ian King

Sir Martin Sorrell

5:00 ^PM

Marketer's Innovation London Is Big...TFL's Data Is Bigger

Getty Images Stage

With 3.7 billion customer journeys across tube and bus annually, Transport For London sit on serious petabytes of data.

Come & hear TFL’s Marketing Director, Chris Macleod, and their agency MEC's CSO, Stuart Bowden, discuss how TFL make the most of this amazing data supply: the facts & stats, how they harness it and are capitalising on this genuine underground treasure trove of data gold.

Craig Tuck Sales Director, RadiumOne

Stuart Bowden Chief Strategy Officer, MEC

Chris Macleod Marketing Director, Transport For London

Craig Tuck

Stuart Bowden

5:00 ^PM

Agency From Influence to Action: Insights from the New Influence Economy

IPA Stage

Want to create action not just influence? Want your audiences to not only Think and Feel, but also Do?

Join Time Out and a panel of experts, who will be discussing the global digital platform’s new research into the influence economy for the first time. Time Out Group CEO Noel Penzer will present the findings, before the panel discuss how influencers affect purchasing decisions today.

Noel Penzer CEO, Time Out Group

St. John Betteridge MD of Advertising, Time Out UK

Jon Wilkins Executive Chairman, Karmarama

Paul Frampton CEO, Havas Media

James Elliot Co-Founder, Pizza Pilgrims

Nick Southgate Independent Applied Behavioural Consultant

Noel Penzer

St. John Betteridge

5:15 ^PM

Mobile Getting Creative in Mobile

The Guardian Stage

How do you craft a campaign that doesn't feel like marketing? Or one that isn't a campaign at all, and instead is an extension of a brand to the consumer's fingertips?

Learn from those behind the most creative of work on the smallest of screens.

Chris Cardew Head of Strategy, Mindshare

Stephen Lepitak Editor, The Drum

Kevin Allen Chief Strategy Officer, Publicis Chemistry

Monica Bloom Vice President, Global Integrated Marketing, Getty Images

Greg Grimmer COO, Fetch

Alex Newman MD Mobile EMEA, OMD

Chris Cardew

Stephen Lepitak

6:00 ^PM

Advertising Week Europe Opening Gala In Partnership with Sky

Southwark Cathedral

Game of Thrones comes to Southwark Cathedral in a immersive Opening Gala. Take your seat at the Throne but be sure to watch out for dragons!

7:30 ^PM

Mail Brands Opening Gig

KOKO

Advertising Week Europe's kick-off concert moves to KOKO with Grammy Award winning headliner.

9:00 ^AM

The Media Trust Charity Challenge

Academy Stage

From brief to output in one day - The Media Trust Charity Challenge in association with Facebook will see a cross-agency team of rising stars in the industry spend a power four hours answering a brief that really matters for a UK charity.

6:00 ^PM

The Advertising Association & News UK: Last One Standing

The Bridge Lounge @ Picturehouse

The Advertising Association joins forces with News UK to bring you the fiercest of debates between ad-land’s brightest new talent. Our Fantastic Four - speakers from agencies, brands and media - take to the stage to argue for the figure that has influenced UK advertising the most. Then our audience vote, as four becomes two, before a head-to-head to determine who will be Last One Standing?

David Aaronovitch, Columnist, The Times

ITV Stage

The Guardian Stage

Getty Images Stage

IPA Stage

Sun Studio

Academy Stage

Fortnum & Mason

KOKO

Picturehouse

Ronnie Scott's

Southwark

Kensington Palace

Agency

Data Driven Marketing

Presented byADARA

Marketer's Innovation

Presented byAdobe

Mobile

Sports & Entertainment

Presented byOctagonFRUKT

Talent

Presented byMEC Global

Video

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