In this session...
With 3.7 billion customer journeys across tube and bus annually, Transport For London sit on serious petabytes of data.
Come & hear TFL’s Marketing Director, Chris Macleod, and their agency MEC's CSO, Stuart Bowden, discuss how TFL make the most of this amazing data supply: the facts & stats, how they harness it and are capitalising on this genuine underground treasure trove of data gold.
