In this session...
Josh Krichefski in conversation with award-winning screenwriter Abi Morgan (Brick Lane, The Iron Lady, Shame, Suffragette) on pitching with Spielberg, scripting for Streep and storytelling with McQueen. Morgan and Krichefski will discuss how storytelling wins hearts and builds brands.
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Award-winning screenwriter Abi Morgan (Brick Lane, The Iron Lady, Shame, Suffragette) talks to MediaCom CEO Josh Krichefski about pitching with Spielberg, scripting for Streep and storytelling with McQueen.
Morgan and Krichefski will discuss: how storytelling can help brands create content that captures and holds their consumers’ attention; how storytelling can make pitches and presentations more powerful; the role of storytelling in creating behaviour change; and the structural secrets that underpin all successful stories.
This is a unique opportunity to learn from one of the most successful storytellers of her generation just how this transformative technique can power your company or brand (or career).
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