Jon Ronson has spent the last few years immersing himself in the darkest side of business and media. He may be a self-described “humorous journalist”, but in his bestselling books The Psychopath Test and So You’ve Been Publicly Shamed, he offers up biting - and frightening - insights into modern human behaviour. Jon’s stories of psychopathic business practices and online shaming are funny, appalling - and a call to our industry to be more human. Jon will be in conversation with Mindshare UK CEO Helen McRae.