In this session...
It’s easy to guess why the location marketing trend gained momentum so quickly. Advertising budgets are more efficient when marketers are able to target the audience best positioned to become customers—people nearby.
However, location marketing is often oversimplified. In order to make marketing truly powerful, context is required. Not just where, but who, and why, and how…
In this session, Waze leads a discussion on the various approaches to location marketing; revealing what works, and where the industry is headed.
