Laurent Dagas

Laurent is responsible for Corporate Media Strategy at Renault. He works closely with Renault Marketing & Agency Strategic Planning Teams on Targeting & Media guidelines for Renault & Dacia new model launches, from reveal to start of sales. He is also in charge of identifying new media partners, and develop partnerships on a multi-local scale. He has supervised & grown partnership with WAZE since 2014.

Since he joined Renault in 2000, Laurent has occupied various positions in Event Management, Corporate Communications, Sales Coordination, and Advertising, in France and Australia. Laurent graduated as Bachelor in Management from ESCP Europe Business School in Paris.