The Cross Screen Summit > Events: Europe 2016

Advertising Week Europe 2016

The Cross Screen Summit

Monday, 18 April at 2:00 PM
The Guardian Stage

Dominic Mills
Matt Elek
Mark Boyd
Vasha Wallace
Emma de la Fosse
David Fisher

Jamie West
Anna Rafferty
Torie Chilcott
Chris Le May
Dominic Dunne
Frances Ralston-Good

Cross-Screen Mobile

In this session...

Leading industry experts on the phenomenon and explosive growth of cross screen behaviour. This on-going, landmark shift in consumer content consumption will be examined by a best-in-class group from both sides of the Atlantic.

Highlights include Sky on new innovations in technology for cross screen advertising; DataXu on programmatic TV including recent learnings with global auto manufacturers; BAFTA and Lions-award winning agency Gravity Road on the timeless art of storytelling in a cross screen environment; and insights from Drawbridge, the leading cross-device identity company which is leading the fundamental changes in the way brands connect with people.

Moderator Dominic Mills CMA Consultant Editor, CMA

THE NEXT LEVEL OF CONNECTED CAMPAIGN
Jamie West Deputy MD, Sky Media
STORYTELLING ACROSS ALL SCREENS
Matt Elek EMEA Managing Director, VICE

CROSS SCREEN CREATIVITY
Mark Boyd Co-Founder, Gravity Road
Torie Chilcott Founder, Rockabox Media
Vasha Wallace EVP Global Acquisitions & Development, FremantleMedia

DEFINING PROGRAMMATIC TV IN AN OMNI-CHANNEL WORLD
Chris Le May SVP Europe, Emerging Markets, DataXu

CROSS SCREEN PERSPECTIVES
Emma de la Fosse Chief Creative Officer, Ogilvy & Mather Group UK
Dominic Dunne Managing Director, Drawbridge
David Fisher Head of Digital, Sky Media
Frances Ralston-Good Chief Innovation Officer, PHD UK
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