We’ve all got a problem: 90% of brands fail in the first year. The established rules of brand building - that we all follow – only work for the major players. New brands need to adopt different behaviours to disrupt their categories.

Join Vizeum UK’s Head of Strategy, Charlie Ebdy (winner of the IPA Excellence Diploma President’s Prize) for a new model for modern brand-building. Drawing on lessons from Uber, Amazon, and even Kim Kardashian, this session will alter all you thought you knew about branding.