Legendary science fiction writer Arthur C. Clarke once wrote that 'Any sufficiently advanced technology is indistinguishable from magic’. Now these worlds will collide at Advertising Week Europe as Facebook's Vice-President of Europe, the Middle East & Africa, Nicola Mendelsohn, meets award-winning magician Dynamo. View More

Legendary science fiction writer Arthur C. Clarke once wrote that 'Any sufficiently advanced technology is indistinguishable from magic’. Now these worlds will collide at AdWeek as Facebook's Vice-President of Europe, the Middle East & Africa, Nicola Mendelsohn, meets award-winning magician Dynamo. Facebook has become one of the most innovative companies in the world on its way to connecting 1.59 billion people across the globe; while Dynamo has made his name as a truly unique artist-storyteller, in part by embracing the potential of social media to reach over 5.5m fans across Facebook and Instagram. Nicola and Dynamo will discuss creativity in a connected world – a world where people expect content that is Instant, Expressive and Immersive, and one in which the possible and the impossible have never been so hard to tell apart. View Less