Whether we're talking iOS, Android or the web, the drift of the mobile ecosystem is towards increased privacy. In this session, we'll analyze the implications for mobile marketing measurement should Apple remove the IDFA (IDentifier for Advertising). We'll also explore the alternatives that exist including fingerprinting and SKAdNetwork. It's never too early to start planning, so join us as we prepare for the future of privacy.

The Great Hack Netflix documentary lifted the curtain on our vulnerability and how public opinion and the very foundation of our democracy is being manipulated and shaken to the core. Jeff Goodby, Academy Award nominated and Emmy Award winning directors Karim Amer and Jehane Noujaim, Emmy Award winning producer Geralyn Dreyfous, joined by Brittany Kaiser, a former Cambridge Analytica employee and whistleblower featured in the film, go deep inside the complex issues of data, privacy and...

The digital ad industry is at a critical turning point. On one hand, the regulatory landscape and browser functionality are changing rapidly, keeping many stakeholders in digital advertising up at night. On the other hand, leveraging consumer IDs and data in advertising is more important than ever, with the application of targeting, attribution, and other capabilities boosting ad revenue by as much as 100 percent. With significant changes to regulation on the horizon, both at home and...

Marketers are in need of more comprehensive, privacy-safe cross-media measurement. Increasing efficiency, reducing waste, and understanding effectiveness of media spend will facilitate better media planning, budget allocation and in-flight campaign optimization. Leading advertisers, publishers, and industry bodies are coming together to address this complex challenge. This panel will explore key advertiser use cases and guiding principles needed to serve as a foundation for progress in this...

The presentation will explore the children's focused digital advertising space including topics such as user privacy, existing legislation, emerging policies and the rapidly growing CTV child user segment.

Cookie-driven ad targeting is rapidly declining in the face of consumer privacy demands and education around efficacy. First-party data is coveted for engaging existing customers, but how do you access that data to attract new customers? Learn why the country's largest retailers are in the strongest position to use consent-based data, and how they can help you drive maximum return with high-potential targets for your brand.

Despite decades of martech advances, consumers are still left annoyed by the ads they are shown. As marketers, we put a lot of effort and budget into securing the attention of our consumers on mobile. But how effective is this investment? It’s time to get a real understanding of how these consumers feel about your advertising.

Come listen to a live recording of a new episode of FIVE: The 5G Podcast for Marketers, presented by Ericsson Emodo and the Emodo Institute. A panel of industry experts will discuss the expected impact of 5G on ad data, programmatic advertising and privacy. FIVE is hosted by Jake Moskowitz, Head of the Emodo Institute. Join us and be a part of the podcast!

The paradigm of People, Process and Technology has given way to Data. Data is one of the most valuable assets of every organization. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the data. It all starts with owning the data. Join this panel discussion to learn more about the new data imperative and how organizations can plan and prepare to own, control and use their own data.

Data, technology, creativity, and empathy have collided. The empowered consumer wants a brand that is ethical, yet also convenient. People are willing to share DNA for family trees, yet data privacy remains in headlines daily. The prominence of social-media, only outweighed by the rise of misinformation. Technology once feigned to end human innovation, is now be leveraged to harness human potential.

Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based...

Publishing content on the internet has always been a tough corner. Now that consumers are much more aware of topics like their privacy online, not to mention equipped with tools like privacy or content-blocking software to control it themselves, is this another turn of the screw for the publishing industry? Or is it an opportunity?