Building for a Cookie-Less World: The Future is Now

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How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers

Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based targeting and measurement.
Zach Rogers Executive Editor
Amy Corner VP Enterprise Performance Channel Marketing
American Express
Chip Schenk VP, Programmatic Sales & Strategy
Gerry Bavaro Global Chief Strategy Officer, M1
Dentsu Aegis Network

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