Building for a Cookie-Less World: The Future is Now


Up Next:

27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based targeting and measurement.
Zach Rogers Executive Editor
AdExchanger
Amy Corner VP Enterprise Performance Channel Marketing
American Express
Chip Schenk VP, Programmatic Sales & Strategy
Meredith
Gerry Bavaro Global Chief Strategy Officer, M1
Dentsu Aegis Network


Try these courses



Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs
Learning Path:

Sports Marketing

6 Videos, 3.5 hrs