Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based targeting and measurement.
VP Enterprise Performance Channel Marketing
VP, Programmatic Sales & Strategy
Global Chief Strategy Officer, M1
Dentsu Aegis Network