As the world and Europe are continuously evolving in terms of privacy and identity, join us to find out more about Yahoo's point of view and how we are defining our strategy to address the arising landscape. Lindsay Wiles, Yahoo! EMEA Head of Programmatic sits down with Advertising Week Global President Ruth Mortimer to discuss the latest developments.

Consumer privacy and data expectations coupled with the dynamic and changing world of digital advertising are hot topics in the media for legislators and for brands. In this session, Acxiom will explore how people truly feel about data use and the value they get in return, what brands believe they need in order to thrive in today’s environment, and the intersection of the two.

The rules of advertising are changing. Consumers are concerned about how their data is being used in advertising, regulators across the globe are closing in, and browsers are blocking third-party data. Now more than ever, advertisers need to develop responsible marketing practices that protect consumers’ data.

The use of data in advertising is experiencing a period of chaos as privacy regulations tighten and anti-tracking announcements from browsers become more frequent. It’s resulted in brands being presented with an abundance of choice and solutions. But to set up for long-term success, be privacy compliant and rebuild consumer trust, brands need to take charge of their data strategy. In this session, Elizabeth Brennan, Head of Advertiser Strategy at Permutive, will share how brands can take...

Marketers are experiencing a unique convergence of events in time, with unprecedented pressure to prove ROI in a regulatory landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Join Lukas Fassbender, General Manager of DACH at The Trade Desk, as he answers: • What does the future of identity mean for marketeers? • How will digital marketing evolve in response to these challenges? • What should marketers be doing...

No stranger to controversy, Facebook is both revered and reviled for its unprecedented global reach that influences billions of people across the world. But at what cost? Unsuspecting consumers are giving away tons of personal information under the guise of social connection, when in reality Facebook is accumulating data to manipulate their behaviors and interests, keeping users addicted to a product they can’t live without. Like Big Tobacco--a similarly unregulated industry that made...

Can an industry that thrives on competition work together towards a better solution to online identity? The future of advertising without third-party cookies and with restricted ad IDs is forcing the hand of innovation within the entire ecosystem. The industry now must work together to create a better solution for  online  identification, as well as  enable  privacy-protection  and  addressable  advertising  for users.  

Now, more than ever, every dollar you invest in your content or ads has to work harder. New privacy regulations are shifting strategies, cookies and other identifiers are being sunsetted, and the pandemic is disrupting everything. What is a publisher or advertiser to do to ensure they are still able to reach audiences accurately and efficiently?

The open web as we know it today is under threat. While it's advertising that funds the internet, advertisers ironically have yet to uncover an alternative for third-party cookies and the clock is ticking. Brands, platforms, and consumers will need to come together to keep this new private web safe, secure, neutral, and decentralised. Join Aqilliz CEO Gowthaman Ragothaman and BritePool CEO David J. Moore to discover the latest technological breakthroughs in identity management and what they...

The coming death of third-party cookies has put the entire digital ecosystem on alert and is opening the doors to a new era: the internet of trust. Guided by Daniel Czaplinski, CEO and Co-Founder of Retargetly, in this session we will learn how to reach the promise of marketing 1:1 at scale, to establish trust-based relationships between users, brands and media; and to ensure that privacy is at the core of each action in a cookieless world. At the end of the session join us in a panel next to...

With consumer privacy concerns rising and regulation on the horizon, companies cannot afford marketing missteps or mishaps when it comes to serving their customers. Join eMarketer principal analyst Lauren Fisher as she shares her predictions for how privacy will alter the digital advertising landscape in 2020.

The CCPA gives California consumers new rights over their data, but it's causing challenges for marketers. How should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a guide to demonstrating ongoing compliance and share best practices for creating an effective and...