Recent months have brought industry change at an exponentially fast pace, creating new opportunities. New state regulations have been introduced, changes to industry standards such as third-party cookies have been contemplated, the era of data-driven television has finally arrived and marketers continue to ingest an even greater array of data in the quest to deliver exceptional experiences to their customers. While this frenetic ecosystem presents new challenges – it also represents an...

Reaching the right audiences is about seeing people behind numbers, respecting their privacy and understanding what they want and need. Messaging custom audiences for omni-channel activation delivers a clear, concise and consistent message and stream of communication to attract and retain customers. This session will explore how advanced analytics and machine learning techniques enable activation of best-suited audiences across integrated online and offline channels to effectively reach...

Coming off the acquisition of Epsilon, Publicis Groupe Chairman and CEO Arthur Sadoun will sit down with Wall Street Journal Advertising Editor Suzanne Vranica to tackle topics including how to compete with D2C brands, walled gardens, the impact of emerging privacy laws, and how marketers can take back control of their customer relationships. He’ll also share why data on its own isn’t differentiated and how delivering personalized experiences at scale is the future of our industry.

AdTech Track Introduction Digital advertising started 25 years ago with the launch of the first clickable banner ad. Now, digital is the most dominant force in advertising. Through trial and error and remarkable creativity and innovation, the industry is evolving faster than ever. Today we have the opportunity and the technology to deliver personalized experiences at scale across myriad digital channels. This track introduction will highlight the trends, opportunities and challenges shaping...

Trust between consumers and brands is the corner-stone of building life-time customer engagement and loyalty. Yet the ability to deliver personalised conversations and protect the privacy of the consumer is a fine balancing act with agencies playing a critical role in managing this relationship. Hear from Jo Gaines, Salesforce's VP of Data and Audiences, Roger Slater (Citibank) and Jessie Mitchell (Amicus Digital) on data and technology strategies to rebuild trust with your customers.

Managing Director of Google Australia and New Zealand, Mel Silva, shares how a user-first approach to privacy can help brands earn and maintain trust with users around the world.

Data isn’t the problem, but the way we obtain and use it is. By putting choice and control in the hands of the consumer and creating highly engaging and personal experiences, we can articulate a new kind of value proposition and rebuild trust. Why would we opt in to hearing from a brand, when we can pay to opt out? From the perspective of storytellers working with emerging technology, we’ll take a tour through the creepy, the cool and the up-until-now impossible in the new data economy.

A discussion around monetizing customer behaviours without invading privacy or crossing lines that make customers uncomfortable. Featuring experts from The Guardian, Verizon Media, Acxiom, Rakuten Viber and Ogilvy.

The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.

Discover How Consented Data Can Fuel Your Marketing Strategy and Drive Tangible Benefits to Your Business.

Trust is the backbone of a successful ads ecosystem. Now that the opportunity to engage consumers has never been greater, it’s more important than ever to deliver the most relevant and helpful ads, while retaining their trust. Join Google's President of EMEA Matt Brittin and Google's Ads & Commerce SVP Prabhakar Raghavan as they discuss trust, privacy and Google’s efforts to support an ads ecosystem that works for everyone.