A Marketer’s Guide to the California Consumer Privacy Act (CCPA)

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Great Minds Conversation: Investor Edition

The CCPA gives California consumers new rights over their data, but it's causing challenges for marketers. How should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.
Stephanie Hanson Director, OneTrust PreferenceChoice
OneTrust PreferenceChoice

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