Evolution of Cross Media Measurement


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27:50

CTV: The World Beyond Linear TV Advertising


Marketers are in need of more comprehensive, privacy-safe cross-media measurement. Increasing efficiency, reducing waste, and understanding effectiveness of media spend will facilitate better media planning, budget allocation and in-flight campaign optimization. Leading advertisers, publishers, and industry bodies are coming together to address this complex challenge. This panel will explore key advertiser use cases and guiding principles needed to serve as a foundation for progress in this crucial area for marketers.
Brad Smallwood VP, Marketing Science
Facebook
Kavita Vazirani EVP Insights & Measurement
NBC Universal
Bill Tucker Group Executive Vice President
ANA
Matt Green Global Lead Media & Digital Marketing
WFA


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