People, Data and Technology: The New Marketing Imperatives


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The paradigm of People, Process and Technology has given way to Data. Data is one of the most valuable assets of every organization. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the data. It all starts with owning the data. Join this panel discussion to learn more about the new data imperative and how organizations can plan and prepare to own, control and use their own data.
Todd Paris Managing Director-Advertising and Publisher SME
Deloitte Digital
Sean Downey VP, Media Platforms
Google
Jillian Ryan Principal Analyst
eMarketer
Everis Carruyo Director of Marketing Strategy & Operations
Shopify
Paul Gelb Head of Social and Programmatic
Bayer


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