Events: Latam 2021 | Calendar / Advertising Week

9:00 ^AM

Comedy and Culture: In Conversation with Al Madrigal

Media & Entertainment

A conversation with Comedian, Actor, and founder of All Things Comedy, Al Madrigal. Al will discuss the state of comedy and its impact on culture today; the importance of Latino representation in media; the world of podcasting, and more.

Al Madrigal Comedian, Writer, Actor, Co-Founder, All Things Comedy

Michael Gewirtzman Global Programming Director, Advertising Week

Al Madrigal

Michael Gewirtzman

9:30 ^AM

The Rise of E-commerce: Reaching Audiences in a Purchasing Mindset

Innovation Presented by Mercado Libre

2020 is the year that broke e-commerce records. This gave rise to a new lifestyle characterized by the need for immediacy. The demands of consumers towards brands are increasing and the main challenge is in how to reach this digital audience.
How did consumers evolve? What are the opportunities that exist in an e-commerce as an advertising media player? Join our Keynote to learn, with first party data, everything you need to know about digital consumer behavior.

Juan Lavista LATAM Marketing & Insights Head at Mercado Ads, Mercado Libre

Juan Lavista

10:00 ^AM

In a future without cookies, why should you care even more about the consumer?

Rebuilding Presented by Verizon Media

Advertising has faced several challenges, but now we have an urgent problem: With the end of cookies, it is time to rethink the importance of identity and not take the will of consumers for granted. On the one hand, consumers are eager for engaging experiences, with assertive ads, but they don’t want to become vulnerable to achieve this goal. On the other hand, companies that want to continue making digital the best platform for doing business. In this panel, the vice president of Verizon Media for Latin America, Armando Rodriguez, clarifies how to satisfy both requests and calls on the industry to take action for a future that has already arrived.

Armando Rodriguez VP, Latam, Verizon Media

Armando Rodriguez

10:30 ^AM

How Ad-Supported Streamers Plan to Captivate Latin American Audiences

Media & Entertainment

According to Ampere Analysis, streaming service subscribers surpassed traditional pay-TV customers in Latin America for the first time in history last year. With so many services to choose from, Latin American consumers are faced with the difficult choice of which services they should subscribe to. Thankfully, the entrance of free, ad-supported streaming TV services (FASTS) are bringing local language programming and on-demand content, without needing consumers to open their wallets once again. Rafael Pallares, Head of LATAM at Magnite speaks with two leading FASTS Pluto TV and XUMO about why ad-supported streaming is paving the future of TV in Latin America.

Adeline Cassin Senior Vice President Partner Solutions, ViacomCBS Networks Americas

Bill Condon Senior Vice President, Advertiser Partnerships, XUMO

Rafael Pallarés Head of LATAM, Magnite Inc.

Adeline Cassin

Bill Condon

10:30 ^AM

Opportunity Awaits: How the loss of cookies opens doors for better contextual

Innovation Presented by Mercado Libre

Do consumers really care about privacy? What do consumers think about targeted ads? Has the cookie crumbled yet, and what will the industry use instead?

IAS has the answers on legislation, consumer leanings, and the technologies that will help advertisers navigate an Internet without cookies. Join IAS Sales Director, Fabricio Constantino, as we explore how collaboration and context will shape the coming months and years of targeted marketing.

Fabricio Costantino Sales Director , IAS

Fabricio Costantino

10:30 ^AM

The Bid for More Women in Media: #SeeHer

Future is Female:#SEEHER Presented by AT&T

Why is it important for more women to be accurately portrayed in media?
Why is it important to See Her to Be Her?

Janna Ducich Chief Marketing Officer, AT&T Mexico

Latha Sarathy EVP of Analytics, Insights & Measurement, #SeeHer

Sharon Zyman General Manager Mexico & Colombia and Regional Head of Content Partnerships, WarnerMedia

Janna Ducich

Latha Sarathy

11:00 ^AM

Reach new audiences with Twitch and Amazon Advertising

Tech Stars

In today’s digital world, consumers have come to expect personalized and highly engaging branded content. As more and more of our everyday experiences and interactions move online, brands need to work even harder just to keep up. To help brands meet these heightened expectations, and reach younger and highly engaged consumers, we’re bringing together the best of Twitch and Amazon Advertising.

Santiago Loizaga Country Manager-Mexico, Amazon Advertising

Sarah Iooss Head of Americas Sales, Twitch

Santiago Loizaga

Sarah Iooss

11:30 ^AM

Audience Targeting in a Cookieless World: The Magic Behind the Scenes

Innovation Presented by Mercado Libre

While everyone discusses a cookieless world, Teads makes it a reality. Remi Cackel, Teads Chief Data Officer, will debunk a few industry myths before taking you through the Teads cookieless audience targeting suite. We'll have a brief industry overview to address its latest challenges, then take you behind the scenes to witness a live demo covering standard targeting needs, and finally show you other customizable targeting alternatives to fit your plans. Join Remi as he explains what you can do today to future-proof your audience targeting strategy.

Remi Cackel Chief Data Officer, Teads

Remi Cackel

11:30 ^AM

Get What You Want: Negotiating Tips for Women

Future is Female:#SEEHER Presented by AT&T

Be your own best advocate: how to ask for raises and promotions,
network toward goals, learn to say no and push for balance in your family,
personal and professional life.

Elena Brito Director, Brightpeople

Elena Brito

11:30 ^AM

Leading a Media Company With a Cross-platform Portfolio

Tech Stars

The career path to leading a media company brings many professional challenges and in today's world, it is important to be able to reinvent yourself to offer cross-platform products that meet the needs of audiences today. What is ViacomCBS doing to set a trend in the digital world?

Laura Perez SVP Content Distribution LATAM & Managing Director of VIACOMCBS Networks americas for Mexico, Colombia, and Central America, VIACOMCBS NETWORKS

Oscar Uriel Communicator, Film Critic, Broadcaster, Theater and Film Producer

Laura Perez

Oscar Uriel

11:30 ^AM

When Challenges Turn Into Opportunities in the Digital World

Rebuilding Presented by Verizon Media

Brands faced with the challenge of adopting a channel that was optional and became mandatory: e-commerce.
How was that adaptation process and what to expect for 2021? Which is the role of an e-commerce platform in advertising strategies?

Join our panel to learn all about the challenges of brands in this context of digital acceleration.

Facundo Sosa Consumer Engagement Manager Home Care , Unilever Argentina

Lina Orozco Ecommerce and digital marketing manager , L´Oréal Colombia

Pablo Beltran Hispanic Sales & Ops Director in Mercado Ads, Mercado Libre

Facundo Sosa

Lina Orozco

12:00 ^PM

2021: The Year Changing Digital Advertising

Rebuilding Presented by Verizon Media

From the rise of programmatic to the development of new consumer touchpoints like digital video and connected TV, advertisers in Latin America are slowly but surely taking a new approach to engaging potential customers. In this session, Patrick Casal, Senior Director, Xandr Latin America, will share an overview of the major themes and trends guiding this new approach and highlight best practices for advertisers.

Patrick Casal Senior Director of LatAm, Xandr

Patrick Casal

12:00 ^PM

AWMoms: Parenting During The Pandemic

Future is Female:#SEEHER Presented by AT&T

This honest and powerful conversation will touch upon exactly what it means to be a working mother today. The challenges of the past year go well beyond the office, and are felt deeply in the household. How are moms parenting through this? From work/life balance, to the sacrifices being made to be home, to tackling and overcoming the salary gap; this is a session that all parents and employers should not miss.

Fernanda Rivera Head de Performance, Teads Mexico

Joanna Musi Industry Lead, Facebook

Nora Larios Chief Operations Officer, Morfina

Pilar Sanchez CMO, Mondelēz Mexico

Fernanda Rivera

Joanna Musi

12:30 ^PM

Exploring the Impact of COVID19 on Working Women

Future is Female:#SEEHER Presented by AT&T

Nearly 70% of women are concerned their career growth may be limited because of the pandemic. Why has COVID disproportionately affected women?

Coral Arnedo CEO , GREY México

Cristina Ruiz de Velasco Vice President and General Manager of Preferent Clients, AT&T

Françoise Lavertú Co-Founder, Utelias

Lorena Maldonado Human Resources Manager, Omnicom Media Group México

Coral Arnedo

Cristina Ruiz de Velasco

12:30 ^PM

Rebuilding Through Innovation: Conversation With Sir Martin Sorrell

Rebuilding Presented by Verizon Media

Join us for this informal conversation between Sir Martin Sorrell, executive chairman of S4 Capital and Sean Summers, chief marketing officer of Mercado Libre, moderated by Ruth Mortimer.

After a year of innovation forced on almost every business by the pandemic, what should the world be expecting from Latin America?

The session covers what global companies should be seeking from Latin America in 2021, what innovation looks like as we move into the post-pandemic era and what success looks like in future.

Ruth Mortimer Managing Director, Global Education, Advertising Week

Sean Summers CMO, Mercado Libre

Sir Martin Sorrell Founder & Executive Chairman , S4 Capital

Ruth Mortimer

Sean Summers

1:00 ^PM

Data and It's Impact in the Creative Process

Tech Stars

We will discuss how AbInbev has mastered the art of combining data and creativity to achieve high media performance and predictability across brands and channels. We will talk about the internal and external factors that shape a successful data flow and integration. How technology, culture, and branding combine to achieve agility and business results in one of the most dynamic markets in LATAM.

Cinthya Urbina Head of Data & e-Commerce Marketing, AbInbev

Cristina de la Peña CEO & Founder, Synapbox

Jonathan Mcvinish General Creative Manager, DraftLine

Yune Aranguren DIRECTOR CERVEZA VICTORIA , Grupo Modelo

Cinthya Urbina

Cristina de la Peña

1:00 ^PM

Mutations of the Communication Ecosystem

Innovation Presented by Mercado Libre

The panelists will analyze the changes and mutations of the communication ecosystem, the result of the digital transformation and pandemic of the communication / advertising process in Mexico and the world.

Claudio Flores Socio Vicepresidente, LEXIA Insights & Solutions

Luis Gaitan President & Chief Creative Officer, GREY Mexico

Paola De la Barreda CEO, PRP

Sergio Lopez CEO, AVE

Claudio Flores

Luis Gaitan

1:00 ^PM

Work-life Balance During the Pandemic

Future is Female:#SEEHER Presented by AT&T

How can working women and moms say no, ask for
support, and fairly balance professional and household responsibilities?

Paulina Moreno Founder, Benefit Lab

Paulina Moreno

1:30 ^PM

Audio In All Senses

Innovation Presented by Mercado Libre

With the pandemic, moments of consumption have changed. Audiences have embraced the power of streaming audio in search of refuge, fun, focus, and relaxation. Such is related both to the effects of sound on our body as well as context.

From Orson Welles to ASMR –sounds that produce a tingling feeling and euphoria–, from the power of nostalgia to the rise of podcasts, we will reveal how these listening experiences connect with audiences in their new routines.

Diana Ramírez Head of Advertising Sales, Spotify

Diana Ramírez

1:30 ^PM

Is Gaming the Television of the XXIst Century?

Media & Entertainment

As an advertising medium and a social phenomenon, video games could become the main form of entertainment of our time.

Guido Farji Chief Revenue Officer, etermax

Juan Pablo Veiga Head of Business Planning, etermax

Guido Farji

Juan Pablo Veiga

2:00 ^PM

#Rebuilding: Brand Behavior in a Global Pandemic

Rebuilding Presented by Verizon Media

People are sharing how they feel on Twitter more than ever as they rebuild their lives and communities amidst the pandemic - and brands are listening - to launch new purpose driven messages and connect with what's happening in culture and economy.

Alex Josephson Global Head of Twitter Next , Twitter

Alex Josephson

2:30 ^PM

Path to Streaming Transformation

Media & Entertainment

As times change, new technologies emerge. ViacomCBS, the giant of the entertainment world, opens our minds and shows us how they migrated their traditional business to the digital world. For this we brought together one of the best speakers of the company to talk about Pluto TV, the leading free streaming service supported by advertising, as well as to understand SVOD's strategy with P +

Álvaro Cueva Journalist

Eduardo Lebrija EVP Chief Commercial Officer, ViacomCBS Networks Americas

Álvaro Cueva

Eduardo Lebrija

3:00 ^PM

Creating Connections Through Content Creators

Media & Entertainment

The consumer journey is getting more and more complex, and it's incredibly important for brands to speak to consumers in the places where they consume content. In this session Twitch speaks to influencer marketing, best practices and tips on how to effectively utilize influencers in your marketing campaigns, and finishes with a fireside chat with a popular Mexican creator.

Eloonn , Twitch Influencer

Ignacio Estanga Director of Content and Alliances, Twitch

Eloonn

Ignacio Estanga

3:00 ^PM

Driving Performance in the New Privacy Era

Innovation Presented by Mercado Libre

Given the inherent challenges of reaching today’s fragmented audiences, it is crucial for LATAM advertisers to leverage the right data and insights to ensure their ads strike a chord with their audience. However, stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, are limiting the effectiveness of traditional third-party audience targeting. Against this backdrop, alternative ways of leveraging data to inform performance are critical.

In this session, DV’s Jaime Valdes will:

•Discuss how LATAM brands can reach audiences who will be receptive to their product and messaging – without relying on traditional third-party audience data.
•Highlight which privacy-friendly user attention signals are available to help drive performance.

David Posada Chief Digital Officer Latin America, GroupM

Ethel Gonzalez CBG eCommerce Channel Marketing Leader LATAM, 3M

Jaime Valdes Business Sales Director, DoubleVerify

David Posada

Ethel Gonzalez

3:30 ^PM

Data-Driven Creativity

Innovation Presented by Mercado Libre

How to develop data-driven inspiration to remove subjectivity from the creative process

Federico Isuani CEO & Co-Founder BESO, BESO

Federico Isuani

3:30 ^PM

Demystifying the Role of Women in Advertising

Future is Female:#SEEHER Presented by AT&T

The role of women in the industry and how they are transforming it, their impact on creative departments from a 360-degree angle, how the feminine point of view can influence campaigns, what the current stereotype of women looks like, and what would happen if brands regularly associated with men became more diverse: these are some of the questions to be discussed by the panel.

Jessica Apellaniz CCO, Ogilvy Mexico & LATAM

Mara Fernandez Associate Publisher/Senior Director, Produ

Pilar Sanchez CMO, Mondelēz Mexico

Yune Aranguren DIRECTOR CERVEZA VICTORIA , Grupo Modelo

Jessica Apellaniz

Mara Fernandez

3:30 ^PM

The Dilemma of Effective Scope

Rebuilding Presented by Verizon Media

Faced with a world that is seen to be numb, a digital acceleration that saturates and in the face of changes in the dynamics of social behavior, the big question is, are we really reaching out and connecting with audiences?

To remake or create new forms of connection, it will be necessary to think and return to the fundamentals of people, be empathetic with the adapted motivations, rethink the spaces of relationship and generate content that truly provokes action.

A world without action is as paralyzing as a conversation without effect and that is a threat to brands, so we must ask ourselves if the scope of our conversation with consumers is really effective.

Diego Plaza General Director, FCO

Diego Plaza

4:00 ^PM

The Power of Content and the Evolution of the Audience

Tech Stars

With changes in audience behavior, technology and content take on an increasingly strong weight in brand building strategies.

Bruno Cicero Video Master Leader, Google

Ivan Marchant Vice President, comScore Mexico, Peru, Colombia and Centrol America

Bruno Cicero

Ivan Marchant

4:00 ^PM

Connecting to Gen Z and Millennials with Snapchat

Media & Entertainment

Join us to better understand the impact that GenZ and Millennials have on the advertising habits evolution and how Snapchat caters to these generations. The future is now and Snap advertising expertise with Augmented Reality is ready for it.

André Augusto Joel Head of Sales Partnerships LATAM, Snap Inc.

André Augusto Joel

4:30 ^PM

Gender Equality in LATAM

Future is Female:#SEEHER Presented by AT&T

Breaking glass ceilings and overcoming sticky floors in culturally male-centric societies. How to create more spaces for female leaders across all fields?

Gloria Roncancio Suárez Annalect Director, OmnicomMediaGroup Mexico

Ines Sainz Sports journalists & TV Host

Nicole Rodriguez Van-den Branden Vice President and Chief Technology Officer, AT&T

Sandra Kleinburg Partner, Managing Director, Global Client Relationship Leader for P&G, Porter Novelli Mexico

Gloria Roncancio Suárez

Ines Sainz

4:30 ^PM

Learn how Siclo+ has managed to grow without limits thanks to its strategy with Adjust

Innovation Presented by Mercado Libre

Abril Bautista, Sales Director LATAM at Adjust, and Gabriel Perelman, Head of Performance Marketing at Siclo, will share how Siclo has managed to keep connected while continuing to grow both its community and the app; Siclo+. They will talk in detail about key indicators to measure from the outset, dynamic challenges and approaches that can always be optimized, as well as the immediate benefits of the automation processes.

Abril Bautista Sales Director, LATAM , Adjust

Gabriel Perelman Head of Performance Marketing, Síclo

Abril Bautista

Gabriel Perelman

4:30 ^PM

The Path to the Addressable Future

Tech Stars

After a 2020 beset by disruption, we can be sure more is on the way this year. For advertisers and publishers, third-party cookie deprecation and IDFA changes, consumer privacy concerns and regulatory shifts are all poised to shake up monetization and ROI pathways. What can you do today to safeguard revenue and performance and build a sustainable addressability strategy for the future?

What are the best approaches for partnering and testing privacy-centric ID solutions that add value to your audience relationships and power to your campaigns? In this session, moderated by IAB Mexico, you’ll hear from Publicis, PubMatic and La Nacion who will discuss compelling strategies and concrete paths forward to help advertisers and publishers prepare to thrive in the addressable future.

Alan Fontevecchia Senior Director Publisher Development, PubMatic

Andres Azpilicueta Chief Digital Officer, Publicis Media Mexico

Gabriel Richaud Managing Director, IAB México

Nicolas Robles Business Development, La Nación

Alan Fontevecchia

Andres Azpilicueta

5:00 ^PM

Roku Executive Interview with Adriana Naves

Tech Stars

Interview with Adriana Naves

Adriana Naves Head of Content Distribution, Latam, Roku

Sebastian Patron Associate Director, Advertising Week LATAM

Adriana Naves

Sebastian Patron

5:00 ^PM

Navigating the New Reality: Advertising and Marketing During the Pandemic and Beyond

Rebuilding Presented by Verizon Media

What does effective advertising and marketing look like in 2021? How can empathetic marketing and branding support and engage users? How has the pandemic changed the way we shop and what we need? Where are drivers going, how often, and what does this mean for retailers?

To know what Waze executives think about How to help businesses get back on their feet? don't miss out on some US and Latam best practices discussion

Anasofia Sanchez Juarez Regional Head, Spanish-speaking LATAM, Waze

Andrew Kandel Head of Sales, North America , Waze

Anasofia Sanchez Juarez

Andrew Kandel

5:00 ^PM

Video is what's happening

Media & Entertainment

Video on Twitter is what’s happening now, combined with our unique audience base, more than ever, we have an incredible momentum in video supported by the greatest premium content from the most relevant broadcasters in the region. We'll cover how brands can align and associate with peak conversation moments and events and deliver these in the timeline in real time.

Cynthia Perez Global Video Solutions Latam , Twitter

Patrick Suquet Content Sales, Twitter

Cynthia Perez

Patrick Suquet

5:10 ^PM

Xandr Executive Interview with Patrick Casal

Tech Stars

Matt Scheckner Global CEO, Advertising Week

Patrick Casal Senior Director of LatAm, Xandr

Matt Scheckner

5:20 ^PM

Xandr Executive Interview with Orlando Uribe

Tech Stars

Orlando Uribe Marin Senior Account Director, Latam, Xandr

Sebastian Patron Associate Director, Advertising Week LATAM

Orlando Uribe Marin

5:30 ^PM

Cultural Icon: In Conversation With Emilio Estefan

Media & Entertainment

Emilio Estefan’s impact has been felt far and wide. From the music industry, to the real estate, restaurant and hotel worlds, to his philanthropic endeavors; there is no denying that he is a cultural icon. In this all-encompassing conversation, he’ll speak about the impact he has felt from the pandemic, the current projects that he is working on, and he’ll reflect on his legacy. It’s an AWLatAm exclusive that you won’t want to miss!

Bruno del Granado Music Agent, Creative Artists Agency

Emilio Estefan Musician, Songwriter, Record and Television Producer, Best-Selling Author, Filmmaker and Cultural Ambassador

Bruno del Granado

Emilio Estefan

Innovation

Media & Entertainment

Rebuilding

Future is Female

Tech Stars

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