A conversation with Comedian, Actor, and founder of All Things Comedy, Al Madrigal. Al will discuss the state of comedy and its impact on culture today; the importance of Latino representation in media; the world of podcasting, and more.
Comedian, Writer, Actor, Co-Founder, All Things Comedy
Global Programming Director, Advertising Week
2020 is the year that broke e-commerce records. This gave rise to a new lifestyle characterized by the need for immediacy. The demands of consumers towards brands are increasing and the main challenge is in how to reach this digital audience.
How did consumers evolve? What are the opportunities that exist in an e-commerce as an advertising media player? Join our Keynote to learn, with first party data, everything you need to know about digital consumer behavior.
LATAM Marketing & Insights Head at Mercado Ads, Mercado Libre
Advertising has faced several challenges, but now we have an urgent problem: With the end of cookies, it is time to rethink the importance of identity and not take the will of consumers for granted. On the one hand, consumers are eager for engaging experiences, with assertive ads, but they don’t want to become vulnerable to achieve this goal. On the other hand, companies that want to continue making digital the best platform for doing business. In this panel, the vice president of Verizon Media for Latin America, Armando Rodriguez, clarifies how to satisfy both requests and calls on the industry to take action for a future that has already arrived.
According to Ampere Analysis, streaming service subscribers surpassed traditional pay-TV customers in Latin America for the first time in history last year. With so many services to choose from, Latin American consumers are faced with the difficult choice of which services they should subscribe to. Thankfully, the entrance of free, ad-supported streaming TV services (FASTS) are bringing local language programming and on-demand content, without needing consumers to open their wallets once again. Rafael Pallares, Head of LATAM at Magnite speaks with two leading FASTS Pluto TV and XUMO about why ad-supported streaming is paving the future of TV in Latin America.
Senior Vice President Partner Solutions, ViacomCBS Networks Americas
Senior Vice President, Advertiser Partnerships, XUMO
Do consumers really care about privacy? What do consumers think about targeted ads? Has the cookie crumbled yet, and what will the industry use instead?
IAS has the answers on legislation, consumer leanings, and the technologies that will help advertisers navigate an Internet without cookies. Join IAS Sales Director, Fabricio Constantino, as we explore how collaboration and context will shape the coming months and years of targeted marketing.
In today’s digital world, consumers have come to expect personalized and highly engaging branded content. As more and more of our everyday experiences and interactions move online, brands need to work even harder just to keep up. To help brands meet these heightened expectations, and reach younger and highly engaged consumers, we’re bringing together the best of Twitch and Amazon Advertising.
Country Manager-Mexico, Amazon Advertising
While everyone discusses a cookieless world, Teads makes it a reality. Remi Cackel, Teads Chief Data Officer, will debunk a few industry myths before taking you through the Teads cookieless audience targeting suite. We'll have a brief industry overview to address its latest challenges, then take you behind the scenes to witness a live demo covering standard targeting needs, and finally show you other customizable targeting alternatives to fit your plans. Join Remi as he explains what you can do today to future-proof your audience targeting strategy.
The career path to leading a media company brings many professional challenges and in today's world, it is important to be able to reinvent yourself to offer cross-platform products that meet the needs of audiences today. What is ViacomCBS doing to set a trend in the digital world?
SVP Content Distribution LATAM & Managing Director of VIACOMCBS Networks americas for Mexico, Colombia, and Central America, VIACOMCBS NETWORKS
Communicator, Film Critic, Broadcaster, Theater and Film Producer
Brands faced with the challenge of adopting a channel that was optional and became mandatory: e-commerce.
How was that adaptation process and what to expect for 2021? Which is the role of an e-commerce platform in advertising strategies?
Join our panel to learn all about the challenges of brands in this context of digital acceleration.
Consumer Engagement Manager Home Care , Unilever Argentina
Ecommerce and digital marketing manager , L´Oréal Colombia
Hispanic Sales & Ops Director in Mercado Ads, Mercado Libre
From the rise of programmatic to the development of new consumer touchpoints like digital video and connected TV, advertisers in Latin America are slowly but surely taking a new approach to engaging potential customers. In this session, Patrick Casal, Senior Director, Xandr Latin America, will share an overview of the major themes and trends guiding this new approach and highlight best practices for advertisers.
This honest and powerful conversation will touch upon exactly what it means to be a working mother today. The challenges of the past year go well beyond the office, and are felt deeply in the household. How are moms parenting through this? From work/life balance, to the sacrifices being made to be home, to tackling and overcoming the salary gap; this is a session that all parents and employers should not miss.
We will discuss how AbInbev has mastered the art of combining data and creativity to achieve high media performance and predictability across brands and channels. We will talk about the internal and external factors that shape a successful data flow and integration. How technology, culture, and branding combine to achieve agility and business results in one of the most dynamic markets in LATAM.
Head of Data & e-Commerce Marketing, AbInbev
Cristina de la Peña
CEO & Founder, Synapbox
General Creative Manager, DraftLine
DIRECTOR CERVEZA VICTORIA , Grupo Modelo
The panelists will analyze the changes and mutations of the communication ecosystem, the result of the digital transformation and pandemic of the communication / advertising process in Mexico and the world.
With the pandemic, moments of consumption have changed. Audiences have embraced the power of streaming audio in search of refuge, fun, focus, and relaxation. Such is related both to the effects of sound on our body as well as context.
From Orson Welles to ASMR –sounds that produce a tingling feeling and euphoria–, from the power of nostalgia to the rise of podcasts, we will reveal how these listening experiences connect with audiences in their new routines.
People are sharing how they feel on Twitter more than ever as they rebuild their lives and communities amidst the pandemic - and brands are listening - to launch new purpose driven messages and connect with what's happening in culture and economy.
Global Head of Twitter Next , Twitter
As times change, new technologies emerge. ViacomCBS, the giant of the entertainment world, opens our minds and shows us how they migrated their traditional business to the digital world. For this we brought together one of the best speakers of the company to talk about Pluto TV, the leading free streaming service supported by advertising, as well as to understand SVOD's strategy with P +
The consumer journey is getting more and more complex, and it's incredibly important for brands to speak to consumers in the places where they consume content. In this session Twitch speaks to influencer marketing, best practices and tips on how to effectively utilize influencers in your marketing campaigns, and finishes with a fireside chat with a popular Mexican creator.
, Twitch Influencer
Director of Content and Alliances, Twitch
Given the inherent challenges of reaching today’s fragmented audiences, it is crucial for LATAM advertisers to leverage the right data and insights to ensure their ads strike a chord with their audience. However, stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, are limiting the effectiveness of traditional third-party audience targeting. Against this backdrop, alternative ways of leveraging data to inform performance are critical.
In this session, DV’s Jaime Valdes will:
•Discuss how LATAM brands can reach audiences who will be receptive to their product and messaging – without relying on traditional third-party audience data.
•Highlight which privacy-friendly user attention signals are available to help drive performance.
Chief Digital Officer Latin America, GroupM
The role of women in the industry and how they are transforming it, their impact on creative departments from a 360-degree angle, how the feminine point of view can influence campaigns, what the current stereotype of women looks like, and what would happen if brands regularly associated with men became more diverse: these are some of the questions to be discussed by the panel.
CCO, Ogilvy Mexico & LATAM
Associate Publisher/Senior Director, Produ
CMO, Mondelēz Mexico
DIRECTOR CERVEZA VICTORIA , Grupo Modelo
Faced with a world that is seen to be numb, a digital acceleration that saturates and in the face of changes in the dynamics of social behavior, the big question is, are we really reaching out and connecting with audiences?
To remake or create new forms of connection, it will be necessary to think and return to the fundamentals of people, be empathetic with the adapted motivations, rethink the spaces of relationship and generate content that truly provokes action.
A world without action is as paralyzing as a conversation without effect and that is a threat to brands, so we must ask ourselves if the scope of our conversation with consumers is really effective.
Join us to better understand the impact that GenZ and Millennials have on the advertising habits evolution and how Snapchat caters to these generations. The future is now and Snap advertising expertise with Augmented Reality is ready for it.
André Augusto Joel
Head of Sales Partnerships LATAM, Snap Inc.
Abril Bautista, Sales Director LATAM at Adjust, and Gabriel Perelman, Head of Performance Marketing at Siclo, will share how Siclo has managed to keep connected while continuing to grow both its community and the app; Siclo+. They will talk in detail about key indicators to measure from the outset, dynamic challenges and approaches that can always be optimized, as well as the immediate benefits of the automation processes.
Sales Director, LATAM , Adjust
Head of Performance Marketing, Síclo
After a 2020 beset by disruption, we can be sure more is on the way this year. For advertisers and publishers, third-party cookie deprecation and IDFA changes, consumer privacy concerns and regulatory shifts are all poised to shake up monetization and ROI pathways. What can you do today to safeguard revenue and performance and build a sustainable addressability strategy for the future?
What are the best approaches for partnering and testing privacy-centric ID solutions that add value to your audience relationships and power to your campaigns? In this session, moderated by IAB Mexico, you’ll hear from Publicis, PubMatic and La Nacion who will discuss compelling strategies and concrete paths forward to help advertisers and publishers prepare to thrive in the addressable future.
Senior Director Publisher Development, PubMatic
Chief Digital Officer, Publicis Media Mexico
What does effective advertising and marketing look like in 2021? How can empathetic marketing and branding support and engage users? How has the pandemic changed the way we shop and what we need? Where are drivers going, how often, and what does this mean for retailers?
To know what Waze executives think about How to help businesses get back on their feet? don't miss out on some US and Latam best practices discussion
Video on Twitter is what’s happening now, combined with our unique audience base, more than ever, we have an incredible momentum in video supported by the greatest premium content from the most relevant broadcasters in the region. We'll cover how brands can align and associate with peak conversation moments and events and deliver these in the timeline in real time.
Global Video Solutions Latam , Twitter
Emilio Estefan’s impact has been felt far and wide. From the music industry, to the real estate, restaurant and hotel worlds, to his philanthropic endeavors; there is no denying that he is a cultural icon. In this all-encompassing conversation, he’ll speak about the impact he has felt from the pandemic, the current projects that he is working on, and he’ll reflect on his legacy. It’s an AWLatAm exclusive that you won’t want to miss!
Bruno del Granado
Music Agent, Creative Artists Agency
Musician, Songwriter, Record and Television Producer, Best-Selling Author, Filmmaker and Cultural Ambassador