In this session...

From the rise of programmatic to the development of new consumer touchpoints like digital video and connected TV, advertisers in Latin America are slowly but surely taking a new approach to engaging potential customers. In this session, Patrick Casal, Senior Director, Xandr Latin America, will share an overview of the major themes and trends guiding this new approach and highlight best practices for advertisers.


Patrick Casal Senior Director of LatAm Xandr

Event Details

Event Type Session