Faced with a world that is seen to be numb, a digital acceleration that saturates and in the face of changes in the dynamics of social behavior, the big question is, are we really reaching out and connecting with audiences?

To remake or create new forms of connection, it will be necessary to think and return to the fundamentals of people, be empathetic with the adapted motivations, rethink the spaces of relationship and generate content that truly provokes action.

A world without action is as paralyzing as a conversation without effect and that is a threat to brands, so we must ask ourselves if the scope of our conversation with consumers is really effective.