Venues

In this session...

We will discuss how AbInbev has mastered the art of combining data and creativity to achieve high media performance and predictability across brands and channels. We will talk about the internal and external factors that shape a successful data flow and integration. How technology, culture, and branding combine to achieve agility and business results in one of the most dynamic markets in LATAM.

Speakers

Cinthya Urbina Head of Data & e-Commerce Marketing AbInbev
Cristina de la Peña CEO & Founder Synapbox
Jonathan Mcvinish General Creative Manager DraftLine
Yune Aranguren DIRECTOR CERVEZA VICTORIA Grupo Modelo

Event Details

Event Type Session