According to Ampere Analysis, streaming service subscribers surpassed traditional pay-TV customers in Latin America for the first time in history last year. With so many services to choose from, Latin American consumers are faced with the difficult choice of which services they should subscribe to. Thankfully, the entrance of free, ad-supported streaming TV services (FASTS) are bringing local language programming and on-demand content, without needing consumers to open their wallets once again. Rafael Pallares, Head of LATAM at Magnite speaks with two leading FASTS Pluto TV and XUMO about why ad-supported streaming is paving the future of TV in Latin America.