After a 2020 beset by disruption, we can be sure more is on the way this year. For advertisers and publishers, third-party cookie deprecation and IDFA changes, consumer privacy concerns and regulatory shifts are all poised to shake up monetization and ROI pathways. What can you do today to safeguard revenue and performance and build a sustainable addressability strategy for the future?

What are the best approaches for partnering and testing privacy-centric ID solutions that add value to your audience relationships and power to your campaigns? In this session, moderated by IAB Mexico, you’ll hear from Publicis, PubMatic and La Nacion who will discuss compelling strategies and concrete paths forward to help advertisers and publishers prepare to thrive in the addressable future.