Andres Azpilicueta

Andres holds 21 years of digital experience: 13 of them in Publicis Groupe. He is currently Chief Digital Officer for Publicis Media Mexico.

He joined The Groupe in 2008 as Operations Director for Zenith Optimedia in Spain to develop the digital offering. In 2010 Andres Joins Vivaki as Technology and Data Intelligence Director launching both the programmatic solution and developing advanced multi touch attribution models.

Prior to his Agency experience he spent 5 years working for Yahoo! as European Sales Operations Manager, leading the access, commercialization and development of Yahoo´s API and automation platforms across Europe. In this venture he helped the main global Campaign Management Tools ( Doubleclick, Atlas etc ) localize to Europe, and developing and European ad tech landscape.

His fist digital business experience was in 1999, as part of the founding team of dooyoo, pioneer in User Generated Content and one of the most active Startups in the early European scene.

Andres keeps in touch with startups through mentoring and advising Founds and actively teaching digital business related subjects in several Universities and Schools.

He studied Economics at Universidad Complutese de Madrid and Attended the Stanford Executive program in 2010.