Events: Europe 2014 | Calendar / Advertising Week

8:00 ^AM

Ronnie Scott's Jazz Club

Join Alan Rusbridger, Editor-in-Chief of the Guardian, and a select panel to discuss the Edward Snowden revelations, how the story unfolded and what the implications of the leaks have been for the advertising industry and wider society.

Alan Rusbridger Editor in Chief, The Guardian

Jonathan Beeston Director, New Product Innovation, Adobe

Ruth Mortimer Editor, Marketing Week

Geraldine Proudler Partner, Olswang, LLP

Alan Rusbridger

Jonathan Beeston

9:00 ^AM

Innovation.Media

News Room Studio A

More than ever before, today's media is connected. Connected to consumers; clients; colleagues and managers; content partners; creativity; and mobile & social platforms. A no-holds-barred discussion by an eclectic gathering of progressive media leaders.

Dominic Carter Commercial Director, News UK

Rachel Forde Managing Director P&G United UK, Starcom MediaVest Group

Frances Ralston Goode Chief Innovation Officer, PHD UK

John Taylor Chairman, Worldwide, ZenithOptimedia

Sue Unerman Chief Strategy Officer, MediaCom UK

Dominic Carter

Rachel Forde

9:00 ^AM

Video Wired Content 3.0

David Lean Room

Industry provocateurs tackle brands, convergence, content, distribution and the always-on consumer.

Rupert Turnbull Publisher, Wired

Simon Daglish Group Commercial Sales Director, ITV

JP Edwards Strategy & Product Development Director, OMD EMEA

Noel Penzer Managing Director, AOL UK

Rupert Turnbull

Simon Daglish

9:30 ^AM

Social Facebook @ 10

The ITV Stage at Princess Anne

There's no question Facebook's enormous global reach and extraordinary engagement is something that matters to almost every business on the planet. The real question, though, is how do these businesses create content that really matters to the people on Facebook? In this keynote Mark D'Arcy, Chief Creative Officer of Facebook's Creative Shop, explores how the world's best brands and agencies are seizing this opportunity and reinventing the advertising business as they do it.

Mark D'Arcy Chief Creative Officer, Facebook

Mark D'Arcy

9:45 ^AM

Beyond the Third Screen

David Lean Room

Traditional boundaries around news and branded content; live and on-demand; and video everywhere has created a new frontier. Beyond the telly, tablet and smartphone, what's the next pathway to the consumer?

Scott Gallacher Chair, Digital Network, The Marketing Society

Steve Auckland Managing Director, Metro

Spencer Berwin Managing Director, Sales, JCDecaux

Max Raven Group Revenue Director, Hearst

Chris Satterthwaite Chief Executive, Chime Communications

Scott Gallacher

Steve Auckland

9:45 ^AM

Innovation The 'why' and 'how' of Programmatic - Fresh Perspectives on the Digital Advertising Ecosystem

News Room Studio A

Join AppNexus and WARC for a research led workshop that explores how Programmatic is shaping the evolving relationship between buyers and sellers; and the implications this will have for the wider digital advertising ecosystem.

Nigel Gilbert VP Sales, EMEA, AppNexus

David Tiltman Content Development Director, WARC

Graham Wylie Marketing Director EMEA, AppNexus

Nigel Gilbert

David Tiltman

9:45 ^AM

Agency "More than a beauty parade". The modern pitch process - A three way view

Channel 6 Stage @ the #AWEurope Underground

Last year L’Oréal reviewed its £135m media business through intermediary ID Comms. This was the biggest pitch of the past three years and ended with Maxus being appointed as L’Oréal’s media agency in the UK & Ireland. Chaired by Arif Durrani, Editor of Media Week, this is an opportunity to hear from all three perspectives; agency, consultant and client, giving their unique take and insight on what it takes to find the perfect partner.

Arif Durrani Head of media at Campaign / Editor of Media Week, MediaWeek

David Indo Founding Partner, ID Comms

Gayle Noah Media Manager, L'Oréal (UK & Ireland)

Lindsay Pattison CEO, Maxus

Arif Durrani

David Indo

10:30 ^AM

ITV presents: News Knight, with Sir Trevor McDonald OBE

The ITV Stage at Princess Anne

Sir Trevor discusses his personal view of television – and explains why it’s the most influential and compelling of storytelling media. ITN’s celebrated newscaster will share everything from his interviews with historic and controversial figures such as Nelson Mandela, Saddam Hussein and George W Bush, to the challenges of bringing the world’s most powerful stories into the intimacy of our living rooms.

Tom Bradby Political Editor, ITN

Sir Trevor McDonald OBE

Tom Bradby

Sir Trevor McDonald OBE

10:30 ^AM

Mobile Mobile as the Media Glue

News Room Studio A

Mobile is the ubiquitous channel that stays within arm’s reach as consumers go through their media day. Whether it’s a 1st or second screen, it’s clear that mobile can multiply and extend reach of marketing plans. Are agencies and clients maximising the value of the mobile device, understanding the value of an always on channel and who is doing it well already? Join us for a session of industry leaders to discuss the role of mobile in the traditional media mix.

Nigel Clarkson Commercial Director, Weve

Paul Davies Director of Marketing Communications, Microsoft

Paul Frampton CEO, Havis Media

Stewart Easterbrook Executive Director of Performance and Digital Development, Europe, Starcom MediaVest Group

Sue Unerman Chief Executive Officer, Mediacom

Nigel Clarkson

Paul Davies

10:30 ^AM

Technology Now That's What I Call Data

Channel 6 Stage @ the #AWEurope Underground

The music industry is going through a dynamic period of change. Advances in technology and data have transformed how we source, listen and buy music.
This has led to dramatic changes to the way music is promoted - offering vital insights to the wider marketing industry into how businesses must embrace
data to adapt and thrive.

Join us for a lively and informed panel debate with industry leaders, DJs and experts from the music industry including Spotify and Absolute Radio.

Jackie Wilgar Exec VP Marketing , Live Nation

Krissi Murison Associate Editor The Sunday Times Magazine, The Sunday Times

Mandy Plumb SVP Marketing , Parlophone & Warner Bros UK

Mike Williams Editor NME, IPC

Tony Moorey Content Director, Absolute Radio

Will Page Director of Economics, Spotify

Jackie Wilgar

Krissi Murison

10:30 ^AM

Education Video Shifting Premium Pounds Online

David Lean Room

In a world where video thrives, it’s important to understand the different types of
content and the platforms in which people watch it. TV still leads as the preferred
screen but you can now watch TV across all devices, and most people are viewing on
demand.
Historically, UGC was the main driver of video online but brands and content
producers now recognise the real engagement and scale video can drive online.

Steve Anglesey Head Of Digital Development, Trinity Mirror Digital

David Graham Head of Digital Strategy, Havas Media

Graham Moysey Head of International, AOL

Andy Taylor Co Founder and CEO , Little Dot Studio

Steve Anglesey

11:00 ^AM

Creativity D&AD Judging Exposed

News Room Studio B

Join D&AD's CEO and President, arriving fresh from hosting the 2014 Awards Judging.

They'll offer candid insight into the annual ritual of judging the world's best creative work. Expect some surprise highlights, and unique insight into how to win creative awards.

11:15 ^AM

Data & Analytics CONNECTED PASSIONS: When Data & Passion Converge - the journey of a faceless consumer becoming your fan

Channel 6 Stage @ the #AWEurope Underground

The word’s out: data is sexy. Sexy because it gives brands access to insights they could only dream of before, a view into what really makes people (not consumers) tick. Havas Sports & Entertainment’s President, Lucien Boyer, alongside Havas EHS’s CEO Tash Whitmey, get up close & personal to share their understanding of how fans and their passion points, combined with strategies for connecting experiences in real time engagement, drive brand loyalty and and fan happiness, based on complete end-to-end personalization.

Lucien Boyer President & Global CEO, Havas Sports & Entertainment

Jez Jowett Global VP, Social Media & Digital, Havas Sports & Entertainment

Tash Whitmey CEO, Havas EHS

Lucien Boyer

Jez Jowett

11:15 ^AM

Branded Entertainment CONTENTed Presents "Brand to Broadcast"

David Lean Room

In a year that native content has come of age this session looks at the blurring of the lines between advertisers and media owners. The session will explore the roles of publishers, brands and talent in the native mix.

Moz Dee Founder, CONTENTed

Moz Dee

11:15 ^AM

Mobile The Art and Science of Mobile Advertising

News Room Studio A

Mobile advertising done right should be a mix of beautiful ads and data-driven tech. Join Robert Andersen of Amobee for a discussion of how to push the envelope with your creative, using 3D mobile ads that go beyond HTML5's capabilities. Demos will include tools and techniques plus case studies on how brands can leverage 3D for next-generation mobile ads as well as cutting edge technology to get that creative to the right customer at the right time, and increase ROI using programmatic buying.

Robert Andersen Advertising Services Director, Amobee

Robert Andersen

11:30 ^AM

Social #TVTwitter: how advertisers get closer to conversation

The ITV Stage at Princess Anne

Twitter's Bruce Daisley,and Thinkbox's Neil Mortensen,unveil brand new findings to help us understand how the first and second screens work in harmony with each other.

Bruce Daisley UK Managing Director, Twitter

Neil Mortensen Research & Planning Director, Thinkbox

Bruce Daisley

Neil Mortensen

12:00 ^PM

Mobile Mobile: The CMO View

News Room Studio A

A C-level conversation with market-leading mobile pioneers, hosted by mobile agency Fetch. In this panel discussion we’ll hear directly from CMOs and CEOs who moved quickly to adopt mobile and who now are reaping the benefits of their early investment into the platform which continues to drive transformation across the marketing industry.

James Connelly CEO, Fetch

Jonathan Clark Marketing Director, Bloom FM

Kristof Fahy Chief marketing officer, William Hill

Johan Svanstrom President , Hotels.com and Venere.com

James Connelly

Jonathan Clark

12:00 ^PM

Video Future.Video

David Lean Room

The wild-fire proliferation of video is re-shaping the entire content business, in real time. Short-form content s exploding. Native Ads are fueling video growth. YouTube is the BBC of the younger generation. Front-line warriors on video's today and tomorrow.

Mark Eaves Founding Partner, Gravity Road

David Benson Director, Northern and Central Europe, YouTube

Tom Connaughton VP, Content & Programming, UK & International, Vevo

Owen Hanks General Manager, Europe, YuMe

Will Hayward Vice President of Advertising, Europe , BuzzFeed

Mark Eaves

David Benson

12:00 ^PM

Agency In The Sweat or In The Blood?

Channel 6 Stage @ the #AWEurope Underground

Two of Britain’s most successful sportspeople come together for the first time at AdWeek London.

Golden girl of cycling Victoria Pendleton CBE and cricket legend Andrew ‘Freddie’ Flintoff MBE have both transcended their sport and sit firmly in the public consciousness as two of our greatest winners.

They will discuss whether they believe it came from 'the sweat or the blood’: were these exceptional athletes born winners or was it their drive and commitment to be the best that made them world beaters?

Richard Thompson Chairman, M&C SaatchiMerlin

Andrew Flintoff MBE

Moray MacLennan Worldwide CEO, M&C Saatchi

Victoria Pendleton CBE

Richard Thompson

Andrew Flintoff MBE

12:00 ^PM

Agency The Secret Life of Your Smartphone

News Room Studio B

Using a combination of passively collected data and ediary data from the recently launched IPA TouchPoints survey we will show how people really use their smart phones, which apps they use, which urls they visit and whether they are wifi connected or network connected. This coupled with the TouchPoints e.diary data, which tells us where people are, what they are doing and who they are with will give us the context of this smart phone use including when they are dual screening.

Belinda Beeftink Deputy Research Director , IPA

Belinda Beeftink

12:30 ^PM

Storytelling The Future of News and Advertising

The ITV Stage at Princess Anne

Robert Thomson, CEO News Corporation, and Sir Martin Sorrell, CEO WPP Global will discuss some of the key developments in today’s news industry and what they mean for advertisers.

Sir Martin Sorrell Chief Executive, S4 CAPITAL

Robert Thomson CEO, News Corporation

Sir Martin Sorrell

Robert Thomson

12:45 ^PM

Agency Taking Stock of Shock

Channel 6 Stage @ the #AWEurope Underground

The Drum will host a panel session with industry experts discussing effective use of shock and controversy in advertising to convey a message, discussing examples of famous campaigns and gaining insight from some brands about their own shocking strategies.

Dave Birss Editor-at-Large, The Drum

BJ Cunningham Founder, Death Cigarettes

John Jessup Former Creative Director, Leo Burnett

Alex Myers , Manifest and Brewdog

Ben Williamson Press Officer, PETA

Gordon Young Editor, The Drum

Dave Birss

BJ Cunningham

12:45 ^PM

Video The New Way Advertisers Are Connecting To Content

David Lean Room

Step Back 60 Years In Advertising History And You Will Hear About Television Content Being Funded By Advertisers. The Term "Soap Opera" Is Derived From P&G Funding A Programme In That Era.

In This Session, Channel 5 Will Explore Why Advertisers And Agencies Are Beginning To Take A Direct Involvement In The Funding Of TV Content Once More And How This Market Is Expected To Develop.

A Panel Of Experts Including Advertisers, Producers And Broadcasters Will Debate This Subject, Led By TV Presenter Matthew Wright.

Matthew Wright Presenter, The Wright Stuff

Agostino Di Falco Partnerships Director, Channel 5

Neil Duncanson CEO, North One Television

Benjamin Kaye Head of Advertising, Dixons

Matthew Wright

Agostino Di Falco

12:45 ^PM

Agency Metro: Urban Tribes and Urbanite Emotions

News Room Studio A

Fluid, hyperconnected and highly personal; how brands can tap into today's urban dwellers...

James Poletti Head of Digital Strategy, RPM

John Viccars Head of Strategy, RPM

James Poletti

John Viccars

1:00 ^PM

Wired @ 1

News Room Café

Wired presents a select group of honorees from the 2014 Wired 100 annual survey of the UK's digital power brokers. Featuring Justin Cooke, CEO, Innovate 7.

Justin Cooke CEO, Innovate 7

Justin Cooke

1:00 ^PM

Storytelling The Future of Marketing

News Room Studio B

Our very own Managing Director, Gemma Greaves, will take to the stage with Claire Beale, editor at Haymarket, to discuss the topic; they will be joined by leading industry experts including Stephen Maher, MBA, John Allert, Brand Director, McLaren and Annabel Venner, global brand director, Hiscox who will share their predictions.

Annabel Venner Global Brand Director, Hiscox

Claire Beale Editor, Haymarket

Gemma Greaves Managing Director, The Marketing Society

John Allert Brand Director , McLaren

Stephen Maher CEO, MBA

Annabel Venner

Claire Beale

1:30 ^PM

Digital Technology Innovating The Way Brands Are Built In A Post-Digital World

The ITV Stage at Princess Anne

As the pace of convergence intensifies and technology interfaces blend with the world in which we live, the term "digital" becomes increasingly meaningless for brands, while the ability to innovate their future becomes more crucial. Oblong Industries CEO and Minority Report interface designer, John Underkoffler, joins Dentsu Aegis Network's Nigel Morris, to examine the opportunities and implications of a world where objects, environments, screens and humans are all increasingly connected, spatial, interactive and immediate.

John Underkoffler CEO, Oblong Industries

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

John Underkoffler

Nigel Morris

2:00 ^PM

Goin' Mobile

News Room Studio A

Facebook’s Head of Platform Partnerships in Europe, Akin Babayigit will run a workshop on Mobile advertising and be discussing some of Facebook’s recently launched mobile advertising products. He will dive deep into the successes the industry has already seen leveraging Facebook’s mobile ads that solve the discovery and engagement challenges so many companies face today.

Akin Babayigit Head of Platform Partnerships, Europe, Facebook

Akin Babayigit

2:00 ^PM

Innovation The Future Factors of Disruption

Channel 6 Stage @ the #AWEurope Underground

This session will discuss the old factors of disruption and the new ones that we must harness to succeed in the future of marketing. It's not about advertising. The product itself is what makes the difference. The session provides an insight into the emerging trends and AKQA's beliefs and drivers to deliver world class products. It will make you think differently and prepare for the future.

Ben Jones Chief Technology Officer, AKQA

Ben Jones

2:00 ^PM

The Trouble with Transformation is…

News Room Studio B

How many times has a response from a client or an organisation started with these five, heart sinking words?

It’s easy to create barriers to innovation because transformational thinking can seem like too much hard work, feel too uncomfortable, be inconvenient and prove too difficult to translate from flipcharts and presentations into our everyday working lives. Conversely, we operate in a world where genuine, disruptive innovation is quickly becoming the most important competitive advantage a company can wield. It is how the world’s smartest brands are fundamentally transforming the effectiveness of their business and the lives of their intended audience.

Daniel Bonner Global Chief Creative Officer, Razorfish

Will Sansom Director Content and Strategy, Contagious

Daniel Bonner

Will Sansom

2:00 ^PM

Video Inspired Conversations: Why Women Really Rule the Tech World

David Lean Room

Women have been movers, shakers and decision-makers in technology right from the beginning of the digital revolution. So why are they still being side-lined by some - and who's smart enough to be targeting this influential audience who've already embraced technology in every aspect of their lives?
Join IPC Media’s revealing debate chaired by charismatic Sunday Assembly creator Sanderson Jones, and take a sneak peek into Ideal Home magazine's hi-tech ‘Home of the Future'

Amy Cutmore Consumer Editor, Ideal Home, and girlaboutech.com

Belinda Parmar CEO of Lady Geek and Founder of Little Miss Geek, Lady Geek

Johnathan Marsh Head of Buying, John Lewis

Sanderson Jones Writer, Comedian and host of SundayAssembly.com

Amy Cutmore

Belinda Parmar

2:30 ^PM

IPG Innovation Conversation

The ITV Stage at Princess Anne

IPG Chairman & CEO Michael Roth leads a conversation with leading edge thinkers on rising above the clutter and the global evolution of media.

Michael Roth Charman & CEO, IPG

Jean-Francois Decaux, Chairman and Co-CEO, JCDecaux

Fru Hazlitt MD, Commercial, Online, On Demand and Interactive, ITV

Justine Southall Publishing Director, Marie Claire

Lisa Utzschneider Vice President, Global Advertising, Amazon Media Group

Michael Roth

Jean-Francois Decaux,

2:45 ^PM

Innovation Beyond Technology: Designing for People

News Room Studio A

As we look at what’s ahead for tech leaders, it’s clear that we’ll need more than good ideas, products and experiences to stay at the forefront. If we want to continue to transform how people look at the world, simplifying complexities and tapping into genuine human desires will be core to how we drive tomorrow’s big ideas. Join Michael Dwan from Microsoft, as he shares next-generation concepts, creatively bringing people what they want, and in turn, opening up dynamic ways for marketers to connect with audiences.

Michael Dwan Senior Director, Microsoft

Michael Dwan

2:45 ^PM

Agency BBH Presents Full Circle. How advertising went on a journey and arrived back at the start.

Channel 6 Stage @ the #AWEurope Underground

Gwyn Jones has literally grown up at Bartle Bogle Hegarty. He was one of the first intake of graduates that the Agency hired in 1987. He is now the Group CEO.
Ben Shaw is also a BBH grad and at the foothills of his career. They have both grown up at BBH, but at very different periods for the industry. This talk will examine the perspectives that Gwyn and Ben have of the industry but their shared vision of what the industry must do to ensure that it’s in the best health when Ben’s generation are at the top.

Gwyn Jones Group CEO, BBH

Ben Shaw Strategy Director and Head of Social, BBH London

Gwyn Jones

Ben Shaw

2:45 ^PM

Video Does Size Matter?

David Lean Room

As TV continues to engage viewers in different ways across on-demand platforms, what opportunities are there to develop & create premium short-form programming which resonates with consumers on these new digital platforms? Channel 4 Head of Digital & Partnership Innovation, Jonathan Lewis joins a panel of content experts to discuss the potential of creating premium content for emerging platforms appealing to a new breed of viewers increasingly seeking short, snack-able content from trusted, high quality sources.

Krishnan Guru-Murthy Presenter, Channel 4 News

Zoe Collins Managing Executive Producer, Fresh One Productions - Food Tube

Mark Eaves Founding Partner, Gravity Road

Jonathan Lewis Head of Digital & Partnership Innovation, Channel 4

Christian Stevenson DJ BBQ

Krishnan Guru-Murthy

Zoe Collins

3:00 ^PM

How To be Agile in Today’s Borderless Shopping Landscape

News Room Studio B

We live in a world where consumers have not only taken control but are now driving the conversation. This workshop explores strategies on how to create an agile approach to win in the new borderless market where shoppers no longer think in boundaries. They are more informed than ever and are crossing geo and device boundaries to get the product they need when they want it. Are you ready?

Jessica Joines CMO, Rakuten Marketing

Jessica Joines

3:30 ^PM

Innovation Fast Company Founder's Conversation

David Lean Room

Fast Company Editor and MD Bob Safian goes one-on-one with Mashable founder, Pete Cashmore. Founded in 2005 by Cashmore in Aberdeen, Scotland, Mashable is a leading destination for news, resources, inspiration and fun for the connected generation. It sits atop the social media ecosystem in a niche unique to Mashable. 3.2 million Twitter followers, who are savvy, engaged and influential. Leading the conversation is Bob, one of the world's premier thought leaders, who joins us in London for the first time.

Bob Safian Editor, Fast Company

Pete Cashmore CEO & Founder, Mashable

Bob Safian

Pete Cashmore

3:30 ^PM

Agency When it comes to Building Brands - Belonging Matters

Channel 6 Stage @ the #AWEurope Underground

Technology has already changed the future of your business irreversibly. Ideas still matter but to build brands for the future you now need to create ideas people can belong to. Drawing upon their experiences driving this approach globally at Lowe Profero Michael Wall, Global CEO of Lowe and Partners and Dale Gall, London CEO of Lowe Profero, will explore where brands and businesses are, or are not, accomplishing this and the philosophy and combination of skills required to succeed.

Dale Gall CEO, Lowe Profero London

Michael Wall Global CEO , Lowe and Partners

Dale Gall

Michael Wall

3:30 ^PM

Future of news and social media by Caitlin Moran

News Room Studio A

Hosted by David Aaronovitch with special guest Caitlin Moran - Journalism, me and social media! open talk on how journalism has changed since the rise of social media and what news brands will look like in the future....Informative, frank and definitely fun

David Aaronovitch , The Times

Caitlin Moran , The Times

David Aaronovitch

Caitlin Moran

3:30 ^PM

Social Of content and community: How YouTube creators are winning the war for attention

The ITV Stage at Princess Anne

YouTube's stars have come from bedroom and backyard to build huge, highly engaged audiences, through unleashed creativity and relentless improvement. In a world where consumers seem hell-bent on ignoring brands desperate pleas for relevance, what can today's marketer learn from these new Masters of Attention?

Derek Scobie Head of YouTube Propositions, Google

Derek Scobie

4:00 ^PM

Agency Outdoor Can Change the World

News Room Studio B

Brands behaviour in the physical world is fundamentally changing.

Data from your mobile phone will soon personalise the out-of-home ads you see, whilst digitalisation is becoming rife, with screens accounting for over 50% of OOH adspend by 2016.

Panellists will discuss how data, real-time, hyper-local and technology are revolutionising creativity and effectiveness in the world's oldest and most ubiquitous medium

Charles Vallance Founder and Chairman, VCCP

Chris Gobby Head of Data, EE

Glen Wilson MD, Posterscope UK

Michael Iskas Global Chief Innovation Officer, Carat

Theo Theodorou GM EMEA, xAd Location Based Mobile

Charles Vallance

Chris Gobby

4:15 ^PM

Agency Campaign Creative Exchange

Channel 6 Stage @ the #AWEurope Underground

Leading creatives on the search for inspiration and big ideas which rise above the clutter and break through for Campaign’s creative conversation

Danny Rogers Editor, Campaign

Steve Aldridge ECD, The Engine Group

Matt Gooden VP/Executive Creative Director, London, CP+B

Caitlin Ryan Group ECD, Karmarama

Nick Tidball Creative Director, TBWA\London

Steve Tidball Creative Director, TBWA\London

Danny Rogers

Steve Aldridge

4:15 ^PM

Industry Index Innovation Series

News Room Studio A

An enlightening debate around technology and innovation featuring Media Leaders and showcasing Europe's Top Ad Tech Companies as selected by verified, global marketers. Get more information and check out the innovation leaderboard at indx.li/innovationseries.

Gayle Myers Founder & CEO, Industry Index

Steve Edwards Executive Director, Manning Gottlieb OMD

Natalie Langley Growth Companies Senior Manager, PwC

Gayle Myers

Steve Edwards

4:15 ^PM

Innovation All Business Failures are Marketing Failures

David Lean Room

For the motion, Martin Glenn, chief executive officer, United Biscuits and President of The Marketing Society, will argue that marketers should always lead the business because they understand the customer. Against the motion, David Haigh, chief executive, Brand Finance will argue that when it comes to making money finance is a better training ground.

David Haigh Chief Executive, Brand Finance

Hugh Burkitt Chief Executive, The Marketing Society

Martin Glenn CEO, United Biscuits

David Haigh

Hugh Burkitt

4:30 ^PM

Video Attacking Chaos: Automate to Simplify

The ITV Stage at Princess Anne

Digital represents massive opportunity, but as an industry we make it so complicated. Amir Ashkenazi, CEO of AOL's Adap.tv, will share a story of how one client is attacking the chaos by using data more powerfully, building relationships between brands and consumers, and delivering against metrics that matter - marrying the power of digital with the simplified economics of TV.

Amir Ashkenazi CEO, Adap.tv

Arun Kumar President, G-14, Mediabrands Audience Platform, IPG Mediabrands

Amir Ashkenazi

Arun Kumar

5:00 ^PM

Innovation London Live TV: The UK's Biggest Media Launch This Century

David Lean Room

London Live, the first 24 hour entertainment channel devoted exclusively to the capital will be within an hour of its launch transmission. Join us and our panel for a glass of champagne and a discussion on launches – the great successes and the insights from behind-the-scenes. Our panellists are fragrance entrepreneur Jo Malone; ex-Dragon James Caan; Marketing Director on numerous launches at the Guardian, C4 and C5, David Brook; and CEO for London Live, Andy Mullins.

Jon O'Donnell Group Commercial Director , ESI Media

David Brook Marketing Director on numerous launches at the Guardian, C4 and C5

James Caan Ex-Dragon and serial entrepreneur

Jo Malone Founder, JO LOVES

Andy Mullins CEO of London Live and MD of ESI Media , ESI Media

Jon O'Donnell

David Brook

5:00 ^PM

Branded Entertainment Mindshare Huddle at #AWEurope: The Content Conundrum

News Room Studio A

Mindshare brings its celebrated Huddle festival to Advertising Week Europe. Huddles dive into the issues discussed in the main AWE seminars, bringing together the key speakers from that day with a mix of leading media players, entrepreneurs, academics and interested amateurs. In intimate groups, someone introduces a topic. Everyone discusses it. It’s as simple as that. Today, we’re looking at The Content Conundrum. In a world where everyone and anyone can create and distribute content, who is best placed to help clients?

Alice Aldridge Lead Planner , Jam

Andy Jones Commercial Account Director, Videology

Andy McIntosh Head of Brand Strategy, BSkyB

Beren Money Head of Development, Channel 5

Dan Coleman Strategic Business Development Director , IPC Content

Jason Huges Head of Branded Content & Product Placement, BSkyB

Jeremy Tester Deputy Managing Director, Sky Media, BSkyB

Mark Krendel Managing Director, 8lbs

Mark Wood Partner, Krempelwood

Paul Barrett Head of Marketing Partnerships, Channel 5

Philly Byrne Associate Creative Director, BuzzFeed

Richard Brooke Media Operations and Strategy Director - Europe, Unilever

Will Hayward Vice President of Advertising, Europe , BuzzFeed

Alice Aldridge

5:30 ^PM

AN EMPIRE AUDIENCE WITH STEVE COOGAN & NEIL AND ROB GIBBONS

The ITV Stage at Princess Anne

To celebrate 25 years of Empire (the biggest, most awarded movie magazine in the world!) Bauer Media presents…'An Audience With Steve Coogan, Neil and Rob Gibbons'. The British comedy legend turned Oscar nominated actor and the acclaimed twin brothers who wrote the recent hilarious hit movie 'Alpha Papa' will be interviewed live on stage by Empire's News Editor & Film 2014 Presenter, Chris Hewitt.

Mark Dinning Editor-in-Chief, EMPIRE

Steve Coogan Actor, Comedian, Impressionist, Writer & Producer

Mark Dinning

Steve Coogan

5:45 ^PM

AW Connects

David Lean Room

Advertising Week's Official Delegate networking event live from BAFTA.

Presented by Adnostic/Dennis Publishing

6:15 ^PM

Opening Gala

St. James Palace

In Partnership with ITV

Historic St. James's Palace hosts the inaugural Opening Gala -- The VIP Event of The Week.

6:30 ^PM

The Advertising Association Presents: Last One Standing

News Room Studio A

The Advertising Association, in partnership with News UK, presents an evening of fierce and fast-paced debate by exceptional young talent. Four rising stars representing agencies, brands and media will take to the stage and answer our challenge: “What's the biggest myth about advertising, and how would you bust it?" Our audience will determine which arguments survive. The big question is….who will be the Last One Standing?

David Aaronovitch Columnist, The Times

Richard Bambrick , Britvic

James Caig , Isobar

Faye Liddle , News UK Commercial

James Mitchell , Creature

David Aaronovitch

Richard Bambrick

7:30 ^PM

Spotify Opening Gig

Scala

In association with Yahoo!

Advertising Week Europe's kick-off concert featuring live performances by Zane Lowe and headline set by Bombay Bicycle Club.

Portion of proceeds to benefit IPA's Creative Pioneers, the Roundhouse and UK's History of Advertising Trust.

Bombay Bicycle Club

Zane Lowe Radio DJ

Bombay Bicycle Club

Zane Lowe

11:00 ^PM

Late Night at Ronnie Scott's - London Live

Ronnie Scott's Jazz Club

London's first 24 hour entertainment channel devoted exclusively to the Capital hosts an extraordinary live show at hallowed Ronnie Scott's. Headlining is Jon Batiste, a member of a long lineage of musicians from the Batiste family of Louisiana. ESI's Dr. Jon O'Donnell hosts a once-in-a-lifetime night in London's premier live room. With Surprise Guests.

10:00 ^AM

Education What Goes on in Brighton?

News Room Studio B

For 50 years, the Advertising Association’s Media Business Course has made delegates sweat in this unique “gymnasium of the mind”. Run by advertising, for advertising it is the only course to put young talent from agencies, brands and media together to learn from each other. The MBC comes to Advertising Week with Coca-Cola’s Media Director, Sarah Leach to share her experience of MBC 2013 when advertising’s finest young minds tackled a brief for the world’s favourite soft-drink.

Adam Freeman Chairman, Media Business Course

Sarah Leach Media Director, Coca-Cola

Adam Freeman

Sarah Leach

5:00 ^PM

Agency Creative Pioneers Challenge Countdown

Channel 6 Stage @ the #AWEurope Underground

With just 7 hours left before the close of applications for the 100 Creative Pioneers 2014 apprenticeship places, IPA and Metro are opening Adweek's doors to school leavers 16-23 years old to
- meet the Class of 2013
- find out about the 50 companies behind the offers
- get advice and help on how to win.
It'll be friendly, informative, frenetic and a lot of fun. Get inspired!

ITV Stage

David Lean

Channel 6 Stage

Studio A

Studio B

KOKO

Ronnie Scott's

Scala

St. James

Kensington Palace

Agency

Branded Entertainment

Creativity

Data & Analytics

Digital

Education

Innovation

Mobile

Social

Storytelling

Technology

Video

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