In this session...
Mobile is the ubiquitous channel that stays within arm’s reach as consumers go through their media day. Whether it’s a 1st or second screen, it’s clear that mobile can multiply and extend reach of marketing plans. Are agencies and clients maximising the value of the mobile device, understanding the value of an always on channel and who is doing it well already? Join us for a session of industry leaders to discuss the role of mobile in the traditional media mix.
