In this session...
Brands behaviour in the physical world is fundamentally changing.
Data from your mobile phone will soon personalise the out-of-home ads you see, whilst digitalisation is becoming rife, with screens accounting for over 50% of OOH adspend by 2016.
Panellists will discuss how data, real-time, hyper-local and technology are revolutionising creativity and effectiveness in the world's oldest and most ubiquitous medium
