In this session...
Step Back 60 Years In Advertising History And You Will Hear About Television Content Being Funded By Advertisers. The Term "Soap Opera" Is Derived From P&G Funding A Programme In That Era.
In This Session, Channel 5 Will Explore Why Advertisers And Agencies Are Beginning To Take A Direct Involvement In The Funding Of TV Content Once More And How This Market Is Expected To Develop.
A Panel Of Experts Including Advertisers, Producers And Broadcasters Will Debate This Subject, Led By TV Presenter Matthew Wright.
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Specifically, Key Areas Of Growth Will Be Highlighted And We Will Focus On The Key Driving Forces Behind It. What¹S In It For Advertisers? For Agencies? For Producers? For Broadcasters?
Come And Find Out Why “Content” Is The Hot Topic In Our Industry.
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