Digital represents massive opportunity, but as an industry we make it so complicated. Amir Ashkenazi, CEO of AOL's Adap.tv, will share a story of how one client is attacking the chaos by using data more powerfully, building relationships between brands and consumers, and delivering against metrics that matter - marrying the power of digital with the simplified economics of TV.
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The chaos of managing multiple teams, tools and metrics differently across Web, mobile and TV advertising is an inefficiency headache of exponential – and expensive - proportions.
At the same time, competing with television is no longer a lofty goal, but a realistic endeavour. Digital transparency is no longer an oxymoron, but a requirement. Creativity and technology are no longer diametrically opposed, but inherently connected.
Amir Ashkenazi, CEO of AOL's Adap.tv, will share a story of how one client is attacking the chaos by using data more powerfully, building relationships between brands and consumers, and delivering against metrics that matter - marrying the power of digital with the simplified economics of TV. View Less