In this session...
Mobile advertising done right should be a mix of beautiful ads and data-driven tech. Join Robert Andersen of Amobee for a discussion of how to push the envelope with your creative, using 3D mobile ads that go beyond HTML5's capabilities. Demos will include tools and techniques plus case studies on how brands can leverage 3D for next-generation mobile ads as well as cutting edge technology to get that creative to the right customer at the right time, and increase ROI using programmatic buying.