In this session...
For 50 years, the Advertising Association’s Media Business Course has made delegates sweat in this unique “gymnasium of the mind”. Run by advertising, for advertising it is the only course to put young talent from agencies, brands and media together to learn from each other. The MBC comes to Advertising Week with Coca-Cola’s Media Director, Sarah Leach to share her experience of MBC 2013 when advertising’s finest young minds tackled a brief for the world’s favourite soft-drink.
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