Events: New York 2018 | Calendar / Advertising Week

9:30 ^AM

Story Crafters Video & Content What Can You Really Say in Six Seconds...?

Twitter Stage

The fixation with six-second video is permeating the digital media ecosystem, leaving brand marketers, agencies, publishers and content creators alike vulnerable to the bandwagon of the industry’s newest shiny toy on the shelf. While overcoming users’ short attention spans is essential for marketers to succeed, is the six-second video the answer? Join leaders in video advertising to discuss this latest trend, share tips to deliver brand engagement, and uncover what drives real success.

Tanya Dua Senior Advertising Reporter, Business Insider

Rachel Bien SVP, Strategy, Blue 449 USA

Stacy Minero Head of Content Creation, Twitter

Adam Singolda Founder and CEO, Taboola

Kaitlin McGirl Creative Strategy Lead, Snap

Tanya Dua

Rachel Bien

10:30 ^AM

Story Crafters Video & Content If Attention is the Currency for Advertising, What does it take to get More?

Twitter Stage

What are we really paying for with advertising budgets, if not for a brief moment of consumers' time?
A brief research highlight on the state of consumer attention followed by a panel discussion among senior executives from brand advertising, creative agency and publishing organizations for best practices in capturing and retaining consumer attention in an increasingly fragmented and noisy media environment.

Seraj Bharwani Chief Strategy Officer, AcuityAds

Robin Fitzgerald Chief Creative Officer, BBDO Atlanta

Anna Papadopoulos Vice President, Media and Sponsorships, Prudential

Dennis Yuscavitch Vice President, Product Marketing, Global, Outbrain

Seraj Bharwani

Robin Fitzgerald

11:30 ^AM

Story Crafters Video & Content Broadcasting to break through: brands in the driver's seat

Twitter Stage

Video consumption is on the rise and remains the most powerful way engage consumers. So it’s no surprise that brands are taking the reins in concepting, developing and distributing it themselves. What makes feed-first video that stands out in the crowd? By tapping into, or creating, cultural moments, and nurturing real time conversation, brands can make direct connections with audiences who want to see what’s happening AND increase relevance among consumers.

JP Maheu VP of US Client Services, Twitter

Spencer Gordon Sr. Director of Digital, Anheuser-Busch

Pam Park Media Manager, Toyota Motor North America

Kathleen Braine Senior Marketing Manager, Samsung

JP Maheu

Spencer Gordon

12:30 ^PM

Story Crafters Video & Content VIDEO: Omnichannel Strategy in a Fragmented World

Twitter Stage

From six-second vertical to pre-roll, from live to docu-social, video is not just growing, its evolving. Video has become the center of digital experiences for consumers. As viewers readily move between screens and platforms, how does a marketer become a meaningful part of that journey – not just another voice among the noise? This panel will explore how marketers can build video ad strategies that start with a user-centric approach and how to work with vendors across the video supply chain to measure their true impact?

Mike Bevans VP of Global Solutions and Marketing, Xaxis

James McNamara SVP, Client Strategy,, Nielsen

Kathleen Comer VP, Client Services, The Trade Desk

Stephanie Lackey Associate Media Director, MediaCom

Seth Walters VP, Demand, Roku

Mike Bevans

James McNamara

1:30 ^PM

Story Crafters Video & Content How Leading CPG Brands Are Pushing the Boundaries of Digital Video

Twitter Stage

Consumers are very different in their wants, needs and tastes, but the constraints of traditional TV advertising have often required marketers to attempt to make one ad relevant to the masses. When it comes to video marketing strategy in this current age, companies and consumers alike can benefit from dynamic, personalized messages delivered to very specific audience segments, as well as embracing opportunities for connected TV (CTV) video.

Beth-Ann Eason President, Innovid

Ron Amram Manager Global Marketing - Media Global Commerce, Heineken

Nadine Karp McHugh SVP, Omni Media, L’Oréal USA

Lisa Mathison Sr. Director of Media, Conagra Brands

Beth-Ann Eason

Ron Amram

2:30 ^PM

Story Crafters The Trust Series Video & Content Paddling Upstream: Charting the Course to Success in Automating CTV Ads

Twitter Stage

While the automation of advertising via OTT and CTV may still be in the early stages, these viewing channels hold the potential to revolutionize the way the ad industry thinks about TV ad budgets. Consumers’ growing preference for flexible viewing has led to a significant move away from traditional TV programming, and will ultimately result in a massive shift in how brands think about spending their ad dollars. This panel will discuss the current state of CTV and what's to come in the next 12 months.

Bill Simmons CTO and Co-Founder, DataXu

Jodie McAfee SVP, Inscape at Vizio

Jason White Senior Vice President & GM of Global Programmatic Revenue & Partnerships, CBS Interactive

Rae Paoletta Senior Editor, TV and Video, AdExchanger

Roy Firestone Head of VIdeo, OpenX

Bill Simmons

Jodie McAfee

3:30 ^PM

Story Crafters Video & Content Transforming TV

Twitter Stage

Brands are demanding more and want the ability to find their specific consumers across TV networks and measure the impact this marketing has on sales. Join us to discuss how Target has partnered with NBC Universal to leverage retail insights to narrow their audience and optimize their TV buys.

Linda Yaccarino Chairman, Advertising Sales and Client Partnerships, NBCUniversal

Kristi Argyilan Senior Vice President, Media and Guest Engagement, Target

Jo Ling Kent Business & Technology Correspondent, NBC News

Linda Yaccarino

Kristi Argyilan

4:30 ^PM

Story Crafters Video & Content The Money’s in the Living Room: The Future of Advertising is in OTT

Twitter Stage

TV isn’t dead. Consumers are watching more TV than ever before, and they’re watching it in the living room. But they are cutting the cord in record numbers, in favor of direct-to-consumer services that provide more choice and flexibility. For advertisers, this means more ways to connect with on-demand, on the go audiences through a medium that bridges the best of TV and digital. In this panel, experts will discuss how they’re leveraging data to reach audiences in the living room, and defining and measuring the success.

Sahil Patel Senior Reporter, Digiday

Megan Clarken President, Watch , Nielsen

Jared Cluff CMO, Blue Apron

Jeremy Helfand VP, Head of Advertising Platforms, Hulu

Sahil Patel

Megan Clarken

5:30 ^PM

Story Crafters Video & Content Future of Video Debate

Twitter Stage

This is an age of an empowered consumer and viewer who are glued to their devices. It is an incredible opportunity for marketers if they are able to reach these individuals on a personalized level. However, there are many questions that come into play here. How and where do you reach them? How do you execute your content technically and valuably? How do you shift to multiple devices? How do you ensure the viewer is enjoying their experience? This panel will debate these topics and more as they discuss the future of video.

Eric John Deputy Director, Video, IAB

Stéphane Coruble CEO, RTL AdConnect

Tom Eaton SVP of TV and Programmatic, Nielsen Catalina Solutions

Sharon Mussalli Chief Revenue Officer, Some Spider Studios

Kina Pickett CEO, ZPPR

Russ Torres VP of Video, USA TODAY NETWORK | Gannett

Eric John

Stéphane Coruble

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

Search Events