Events: New York 2018 | Calendar / Advertising Week

10:15 ^AM

Tech Stars Mar Tech Unlocking the Potential of Messaging as a Marketing Channel

IBM Watson Marketing Stage

People are using mobile messaging to communicate with friends, family, and increasingly businesses. This provides businesses with a powerful opportunity to connect with their customers in a way that is personal and contextual, but many brands are unsure where to start. Join Stan Chudnovsky, Facebook’s VP of Messenger, Colleen Leddy, Chief Media Officer at Droga5 and Eric Toda, Head of Marketing at Hill City, for a lively conversation about the challenges and opportunities messaging presents to businesses large and small. They will discuss how Hill City, a newly launched men’s athleisure brand by Gap, is using Messenger to digitize the storefront, and more broadly how marketers can tap into the potential of messaging to solve problems for people, and drive value for their business.

Stan Chudnovsky VP, Messenger, Facebook

Colleen Leddy Chief Media Officer, Droga5

Eric Toda Head of Marketing, Hill City

Stan Chudnovsky

Colleen Leddy

11:15 ^AM

Tech Stars Mar Tech Engaging & Converting the Audiences You Never Knew Existed

IBM Watson Marketing Stage

Before brands connect with consumers, marketers need confidence that they’ve got their REAL audience and they know exactly what makes them tick.

It’s no mean feat. In the digital age where information is available on demand, consumers are increasingly fickle and constantly searching for things that matter to them, in the moments they care. By listening to these signals of intent, by ‘thinking outside of the demographic box’ and by being less distracted by their ‘perceived’ audiences, the reality of their true audience could be staring them right in the face.

Expect the unexpected as Captify’s CEO & co-founder, Dominic Joseph along with a leading brand discuss how real-time dynamic data is the gateway to their audience truth. This session is built for brand marketers and media planners challenged with creating their ultimate audience white space in competitive markets.

Matt Prohaska CEO & Principal, Prohaska Consulting

Emma Armstrong Managing Director – New York , iCrossing

Jed Dederick VP Business Development, The Trade Desk

Dominic Joseph CEO & Co-founder, Captify

Laurel Rossi CMO, OMD, Co Founder Creative Spirit

Matt Prohaska

Emma Armstrong

12:15 ^PM

Tech Stars Mar Tech How Wayfair Conquered AdTech and MarTech Convergence

IBM Watson Marketing Stage

Wayfair’s marketing data science team built a CRM from scratch, designed to be capable of fluidly integrating advertising and marketing technologies. Rather than rely on siloed data and the classical constraints of different channels, they compare all data against each other are able to focus on what really matters - lifetime value and long term relationships. Nick Dujnic of LiveIntent and Jess Jacobs of Wayfair can outline how they opened up opportunities for greater targeting, personalization and customer satisfaction.

Jessica Jacobs Director of Marketing, Wayfair

Nick Dujnic VP Marketing, LiveIntent

Jessica Jacobs

Nick Dujnic

1:15 ^PM

Tech Stars Mar Tech Where Adtech meets Martech

IBM Watson Marketing Stage

Brands are no longer defined by their products or offerings, instead they are judged upon their communication with their consumers. They must differentiate themselves across a consumer’s lifecycle and this must be done on a level of high quality. The difficulty behind achieving this engagement is the fact our data is siloed in adtech and martech systems. It is inevitable that these systems will converge. This panel will explain the promises that this future of convergence holds.

Sona Mirakian-Pehlivanian VP Operations, New York Interconnect

Damian Garbaccio Executive Vice President, Nielsen

Andy Sriubas Chief Commerical Officer, OUTFRONT Media

Chandra Stevens Global Director, Cross Industry Marketing Solutions, Microsoft

Sona Mirakian-Pehlivanian

Damian Garbaccio

2:15 ^PM

Tech Stars Mar Tech MiQ Marketing Intelligence Summit

IBM Watson Marketing Stage

Join MiQ as they uncover the truth behind Marketing Intelligence.

2:15 PM UNLOCK THE VALUE OF DATA WITH MARKETING INTELLIGENCE
Marketers are massively undervalued, but they hold the key to driving growth. CMOS who match data and insights with customer demands deliver successful business outcomes. Yet, only 13% of businesses feel their current data solutions work. In this keynote, you’ll learn how to connect the data dots and uncover the potential of Marketing Intelligence.

Gurman Hundal CEO, MiQ

James Douglas SVP, Head of Media, Reprise Digital

Jahn Wolland VP Commercial of East, MiQ

3:00 PM THE KNOWLEDGE GAP: TRUE MARKETING INTELLIGENCE IS FUELED BY MORE THAN JUST AI
As the amount of data marketers have access to has exploded, so has the difficulty in turning that data into useful insights and action. It’s tempting for marketers to think they can hand over data analysis and insight generation to machines, but AI must be handled with care. It can do many things well, but not everything. Marketers still need an additional layer of expertise to convert their customer data into marketing intelligence. This is where Human Intelligence comes in. In this session, we'll discuss how brands are using AI, where it falls short, and why it's still necessary to apply human intelligence to make the most of AI and drive business outcomes for marketers.

David Kaplan Director of Industry Insights, Yext & Co-Host of CMO On The Go, Yext & CMO On The Go

Michael Chock EVP, US, MiQ

Joshua Lowcock EVP, Chief Digital & Innovation Officer, Universal McCann

Erin Rech Head of Digital, Initiative

Dmitri Tchikatilov Head of Worldwide Business Development for Advertising, Amazon Web Services

Gurman Hundal

James Douglas

4:15 ^PM

Tech Stars Mar Tech Intelligent Search

IBM Watson Marketing Stage

Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that search behavior are expanding and evolving. This panel will discuss the current capabilities of search and the best methods to understand and measure your customer search behavior.

Geoff Ramsey Chief Content Officer, eMarketer

Vikram Bhaskaran Head of Market Development, Pinterest

Dominic Joseph CEO & Co-founder, Captify

Christi Olson Head of Evangelism, Bing, Microsoft

Ted Prince Senior Vice President, Analytics Solutions, Neustar

Geoff Ramsey

Vikram Bhaskaran

5:15 ^PM

Tech Stars Mar Tech The Next Era of Mobile Messaging

IBM Watson Marketing Stage

Millions of businesses rely on SMS to communicate with mobile consumers. Flight status updates, package delivery notifications, and credit card fraud alerts are common examples of business-to-consumer SMS. Though SMS meets consumers’ needs for instant notification, it lacks the interactivity and personalization consumers expect. Rich Business Messaging (RBM) upgrades SMS with branding, rich media and analytics that lead to better consumer engagement.

Todd Parker Global Head, Business Development, Google’s Messaging-as-a-Platform (MaaP) Business, Google

Todd Parker

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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