Join MiQ as they uncover the truth behind Marketing Intelligence.
2:15 PM UNLOCK THE VALUE OF DATA WITH MARKETING INTELLIGENCE
Marketers are massively undervalued, but they hold the key to driving growth. CMOS who match data and insights with customer demands deliver successful business outcomes. Yet, only 13% of businesses feel their current data solutions work. In this keynote, you’ll learn how to connect the data dots and uncover the potential of Marketing Intelligence.
SVP, Head of Media, Reprise Digital
VP Commercial of East, MiQ
3:00 PM THE KNOWLEDGE GAP: TRUE MARKETING INTELLIGENCE IS FUELED BY MORE THAN JUST AI
As the amount of data marketers have access to has exploded, so has the difficulty in turning that data into useful insights and action. It’s tempting for marketers to think they can hand over data analysis and insight generation to machines, but AI must be handled with care. It can do many things well, but not everything. Marketers still need an additional layer of expertise to convert their customer data into marketing intelligence. This is where Human Intelligence comes in. In this session, we'll discuss how brands are using AI, where it falls short, and why it's still necessary to apply human intelligence to make the most of AI and drive business outcomes for marketers.
Director of Industry Insights, Yext & Co-Host of CMO On The Go, Yext & CMO On The Go
EVP, US, MiQ
EVP, Chief Digital & Innovation Officer, Universal McCann
Head of Digital, Initiative
Head of Worldwide Business Development for Advertising, Amazon Web Services