Talk to anyone about “CTV” or “Addressable TV” and they are excited about the prospects, but then their mind turns to thoughts of fragmentation, measurement, and identity.
An insurmountable set of challenges seem to be ahead, but we all seem to be missing something. There’s more concentration on what isn’t yet possible rather than what has now become possible.
There are data and activation opportunities today on the TV screen that have never been available before and can be the basis for all that is to come.
Director, Advanced TV, UK & International
Managing Director, Products and Innovation