Amazon Ads host Riyadh Khalaf sits down with Samantha Glynne, SVP of Branded Entertainment at Fremantle and one of the most well-respected people in the TV industry.

In this executive interview, Magnite's MD of CTV EMEA, Ed Wale highlights the unique makeup of the CTV audience and the incremental reach it brings to linear TV.

As CTV becomes an integral part of the way audiences watch TV, it’s increasingly important to understand how users are interacting with this relatively new platform. Video has long been a key medium for communicating a brand’s story and message, and CTV has become the perfect place to combine the big screen and high impact of TV, with more measurable digital channels. However, there has been a lack of research into exactly how the user experience and user behaviour manifests in front of the...

Talk to anyone about “CTV” or “Addressable TV” and they are excited about the prospects, but then their mind turns to thoughts of fragmentation, measurement, and identity. An insurmountable set of challenges seem to be ahead, but we all seem to be missing something. There’s more concentration on what isn’t yet possible rather than what has now become possible. There are data and activation opportunities today on the TV screen that have never been available before and can be the basis...

TV advertising has evolved. With over 50% of audiences watching TV on a smart screen, advertisers are looking into ways to reach their audience where they are today, not where they used to be. Join MiQ as we talk about today’s fragmented TV market, how YouTube can help you reach your TV audience, and we look ahead to help you understand how your consumers' worlds are evolving so that you can be sure to craft media strategies that meet them where they are.

Streaming is now firmly entrenched in people's viewing habits. But never before has there been such a wide option of brands, services, channels, and ways to watch. With so many choices available and increasingly data-driven ways to serve viewers in advertising, this is a time of great change. What does this mean for the future of TV and the ads that live in it? In this debate, the participants will discuss the future of TV advertising, how brands should be engaging with it, how it can and...

For a marketer, the first objective of any advertising is to get consumers to pay attention to your ad. But what drives attention? Finecast partnered with Amplified Intelligence to conduct research to understand levels of attention within TV viewing in the UK. The analysis assessed levels of attention (active, passive and non-attention) by addressable audience variables such as age, gender and affluence. The research uncovered new insights about attention -- and are a must hear for...