The Platform Reigns When It Comes To Driving Attention

For a marketer, the first objective of any advertising is to get consumers to pay attention to your ad. But what drives attention? Finecast partnered with Amplified Intelligence to conduct research to understand levels of attention within TV viewing in the UK. The analysis assessed levels of attention (active, passive and non-attention) by addressable audience variables such as age, gender and affluence. The research uncovered new insights about attention -- and are a must hear for today’s marketers & planners.