Keeping Up With Your TV Audience: The Importance Of Cross-Screen Storytelling

TV advertising has evolved. With over 50% of audiences watching TV on a smart screen, advertisers are looking into ways to reach their audience where they are today, not where they used to be. Join MiQ as we talk about today’s fragmented TV market, how YouTube can help you reach your TV audience, and we look ahead to help you understand how your consumers' worlds are evolving so that you can be sure to craft media strategies that meet them where they are.