The Future Of TV: Will You Survive Or Thrive?


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


Streaming is now firmly entrenched in people's viewing habits. But never before has there been such a wide option of brands, services, channels, and ways to watch. With so many choices available and increasingly data-driven ways to serve viewers in advertising, this is a time of great change. What does this mean for the future of TV and the ads that live in it? In this debate, the participants will discuss the future of TV advertising, how brands should be engaging with it, how it can and should evolve, and what creative agencies need to be doing to drive innovation in the space.
Lindsey Clay CEO
Thinkbox
Dallas Lawrence SVP, Head of Communications and Brand
Samba TV
Laura Chaibi Director, International Ad Marketing & Insights
Roku Inc.
Ivan Levingston Journalist
Bloomberg


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