Ruth Mortimer sits down with Jo Kinsella, global president of TV Squared by Innovid to talk everything CTV. What's happening in the fast-moving CTV space? How on earth do we measure it all and understand what's working? Join us for this quick take on the future of one of the most exciting spaces in marketing.

In this executive interview, Magnite's MD of CTV EMEA, Ed Wale highlights the unique makeup of the CTV audience and the incremental reach it brings to linear TV.

Join Csaba Szabo, EMEA Managing Director at Integral Ad Science on the latest offer in the world of adtech. Find out the biggest trends in digital advertising right now, from the emergence of brand safety on social media through to video classification on CTV. Learn how advertising could play a greater role in diversity and reflecting wider society. And finally, discover first-hand what it takes to lead teams across Europe.

As CTV becomes an integral part of the way audiences watch TV, it’s increasingly important to understand how users are interacting with this relatively new platform. Video has long been a key medium for communicating a brand’s story and message, and CTV has become the perfect place to combine the big screen and high impact of TV, with more measurable digital channels. However, there has been a lack of research into exactly how the user experience and user behaviour manifests in front of the...

Talk to anyone about “CTV” or “Addressable TV” and they are excited about the prospects, but then their mind turns to thoughts of fragmentation, measurement, and identity. An insurmountable set of challenges seem to be ahead, but we all seem to be missing something. There’s more concentration on what isn’t yet possible rather than what has now become possible. There are data and activation opportunities today on the TV screen that have never been available before and can be the basis...

In this CTV fireside conversation, Paul Gubbins, VP of Strategy at Publica, will be joined by Katie Coteman, VP of Advertising & Partnerships at Discovery, to talk about the growing AVOD and FAST streaming ecosystem in Europe and the role of programmatic technology in the future of TV advertising.

Join RTL AdConnect to learn more about Connected TV consumption in Europe! Discover exclusive insights and explore Europeans’ new video consumption habits with RTL AdConnect & smartclip’s newly released study on “The New Life of the Living Room” - a comprehensive view on ten European markets.