Creative Logistics: Harnessing Creative Data For Greater ROI In Omnichannel Marketing

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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

Seamless campaign activation and management of creative assets is more important than ever in today’s complex media landscape. As more data is generated, it has become ever more difficult for marketers to connect, analyze and draw clear conclusions to manage assets and campaigns for greater ROI. In order to solve this, brands need end-to-end visibility of their creative logistics, including a clear view of both asset use and asset waste. This session will focus on essential best practices for marketers, their agencies and regional partners worldwide that give brands easy access to a complete view of their data for greater ROI in today's omnichannel world.
Andy Hopkinson Strategic Director
Extreme Reach

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The Fundamentals of Data Marketing

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