Creativity




15:32

Interview With Maya Bogle, CEO Of Talenthouse

Join Maya Bogle, CEO of Talenthouse, to discuss the future of work and creativity. Talenthouse is a platform which allows brands or agencies to tap into specialist creative work from the Talenthouse community. It recently acquired Creative Commission, the leading platform for creative jobs within the music industry, as well as EyeEm and Jovoto, (two other creative platforms), launching a platform to support Ukrainian creatives. Maya is going to share her vision of a global community for the...
23:03

Creative Capital In Art With Artsy CMO Everette Taylor

The business of art has largely been conducted in the same way for hundreds of years and has lacked transparency, inclusivity and general information about artists and access to their works. As a result, many aspiring art collectors, enthusiasts and emerging artists find themselves shut out of the market due to this friction. Artsy has come to disrupt this industry. Join Artsy CMO Everette Taylor in conversation with Advertising Week president Ruth Mortimer as they tackle the issues of...
43:48

Go Luck Yourself Workshop

Andy Nairn, the founder of top creative agency, Lucky Generals, talks about the taboo subject of luck in business and how we can all stack the odds in our brands' favour. Loosely based on his best-selling book, Go Luck Yourself, it will be a fun, interactive and inspirational session designed to expand our minds and get us all thinking more creatively.
27:23

Filling In the Missing Middle

We've all seen marketers focus on the top and bottom of the funnel, measuring success through awareness or sales. But is there a huge chunk of audiences and potential they're missing out? Taking audiences through new Bauer Media research, the panel will demonstrate how creative campaigns and authentic storytelling across radio and magazines can help fill that void - building brand relevance, consideration and trust.
29:04

Creative Logistics: Harnessing Creative Data For Greater ROI In Omnichannel Marketing

Seamless campaign activation and management of creative assets is more important than ever in today’s complex media landscape. As more data is generated, it has become ever more difficult for marketers to connect, analyze and draw clear conclusions to manage assets and campaigns for greater ROI. In order to solve this, brands need end-to-end visibility of their creative logistics, including a clear view of both asset use and asset waste. This session will focus on essential best practices for...
29:17

How BT With Saatchi & Saatchi Redefined Brand Purpose In Modern Britain

During the Euros in 2021, BT with the support of Saatchi & Saatchi launched Hope United, bringing together a diverse team of footballers to tackle the systemic problem of online hate. The campaign tapped into a significant cultural moment and was a huge success, rallying support, upskilling the nation, driving brand awareness and redefining the role of sponsorship. Join us to discuss the role brands and creativity can play in shaping and influencing culture in Britain today, and what it takes...
32:12

Security: Turn Uncertainty Into Your Creative Super Power

What can a neuroscientist, entrepreneur, and a former gang leader teach you about how to not just survive, but thrive creatively in uncertain times? Burnout is at an all-time high, resilience is at an all-time low, and our intolerance for uncertainty is at the heart of it all. Join a unique taster of the ground-breaking new format - part live-learning, part documentary, and part psychological intervention - scientifically proven by researchers from UCL's Brain Sciences Laboratory to...
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